Goldwell ELUMEN PLAY - Blue



Want to enhance your image and highlight your beauty? The intensely vibrant shades of the Play hai...Want to enhance your image and highlight your beauty? The intensely vibrant shades of the Play hair colour developed exclusively by Goldwell cosmetics inspire women with their high coverage. This modern hair colour is available in numerous shades that will put you in a good mood even on grey, rainy days. Women can choose between the colours blue, clear, yellow, green, orange, red, black and violet. Delicate pastel shades such as pastel coral, pastel lavender, pastel mint and pastel rose round off the wide range of colours for dyeing hair. The semi-permanent colour makes the hairstyle the focal point of everyday life and special festive occasions. After dyeing their hair with the high-quality Goldwell Play hair dyes, women can enjoy the colour for up to 15 washes. Dreamlike hair in twelve colour shades with the Play Goldwell range. In addition to the unique colour brilliance in the hair, this high-quality hair colour also impresses with its highly effective care effect. The care formula enriched with Elumen HDmax technology is applied to both the outer and inner cuticle layer of the hair structure. As a result, the colour washes out of the hair evenly and the hairstyle has a harmonious look until the next colouring. The Shine and Care technology also conjures up a dreamy glow effect in the hair. Goldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle. How to use: 1. Mix, apply & time: Mix Elumen Play hair color in any color mixing bowl. Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results. Process for 30min without heat or 20min with heat. 2. Rinse, shampoo, care: When it's time, rinse completely without emulsifying. Follow with Elumen shampoo. Finish with your favourite Elumen conditioner. Technologies: 1. HD MAX Technology: A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. 2. Shine & Care Technology: Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).
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