Goldwell Elumen Play Semi Permanent Hair Colour - Red - 120ml
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Product Information
Full details
This guide is for individuals seeking vibrant, semi-permanent red hair color results. The key benefit is the intense, fade-on-tone color achieved through its direct dye system. A caveat is that results can vary based on hair's porosity and natural undertones. Goldwell Elumen Play is a direct dye system that creates intense color by depositing pigments on the inner and outer cuticle layers. Key features include HD MAX Technology for fade-on-tone results and Shine & Care Technology for brilliance and healthy-looking hair.
All features
| Age Group | adult |
|---|---|
| Colour | Red |
| Gender | Female |
| Model Part Number | 4021609109228 |
| Brand | Goldwell |
Extended Product Information
FAQs
Does Goldwell Elumen Play require a developer?
No, Goldwell Elumen Play is a direct dye system and does not require a developer. It is applied directly to the hair.
How long does the color typically last?
As a semi-permanent color, the longevity varies depending on hair porosity, washing frequency, and aftercare. Typically, it can last between 6-15 washes when proper care is taken.
Can I mix Elumen Play colors together?
Yes, all Goldwell Elumen Play shades can be mixed together to create custom colors. Ensure you mix them thoroughly in a non-metallic bowl.
What is the difference between Elumen and Elumen Play?
Elumen Play is a semi-permanent direct dye designed for vibrant, fashion-forward colors that fade on-tone and are easier to remove or change. Regular Elumen is a permanent hair color system that requires a specific Elumen developer (not included in Play) for longer-lasting, deeper color results.
How do I remove the color if I want to change it?
Elumen Play is designed to fade on tone and can be faded out more easily than traditional permanent colors. Using a clarifying shampoo or specific color removers designed for direct dyes can help speed up the fading process. Performing a strand test beforehand is always recommended.
Is this product suitable for grey hair?
Elumen Play provides a tonal effect on grey hair. For full grey coverage, a permanent color system like the standard Goldwell Elumen might be more appropriate. On grey hair, Elumen Play will offer a vibrant tint rather than opaque coverage.
Can I use heat during the processing time?
Yes, you can use gentle heat for 20 minutes. Processing without heat requires 30 minutes. Using heat can help achieve more intense results faster.
Troubleshooting
Color is not intense enough.
Ensure hair was adequately lightened or is a suitable natural base color. Apply the color thoroughly, ensuring complete saturation. Process for the full recommended time, considering heat for faster results if desired.
Color faded quickly.
Use only Goldwell Elumen shampoo and conditioner. Wash hair with cooler water and reduce washing frequency. Ensure the color was fully rinsed without emulsifying.
Color transferred to clothing or skin.
Wear gloves during application and use protective barriers (like towels or capes) around the hairline and neck. Rinse thoroughly until water runs clear. For skin, use a color remover wipe or a damp cloth immediately after application. Ensure hair is completely dry before direct contact with fabrics.
Uneven color application.
Ensure hair was combed out and free of tangles before application. Apply the color in small, manageable sections, ensuring each strand is fully saturated. Check for missed spots after application before processing.
Pros and Cons
Pros
- Vibrant and intense color payoff.
- Fades gracefully and on-tone.
- Adds noticeable shine and improves hair's healthy appearance.
- Easy to use direct dye system without developer.
- Good for creative coloring and highlights.
Cons
- Results can vary based on original hair color and porosity.
- Semi-permanent nature means regular touch-ups are needed for lasting vibrancy.
- May transfer to lighter colored materials if not fully dried or rinsed.
- Requires specific Elumen shampoo and conditioner for best results and longevity.
- Patch test is recommended to check for allergies and color outcome.
Setup, Compatibility & Care
Setup:
- Preparation: Ensure hair is dry and free from styling products. Wear gloves to protect your hands.
- Mixing: Elumen Play does not require a developer. Mix the desired shade in a color mixing bowl if using multiple colors.
- Application: Apply the color evenly and generously to the desired sections of dry hair. Saturate the hair completely for optimal results.
- Processing: Allow the color to process for 30 minutes without heat, or 20 minutes with gentle heat (e.g., a hooded dryer on a low setting).
Compatibility:
- Best results are achieved on hair that has been pre-lightened or is naturally lighter. Results will vary on darker hair colors.
- Can be used on virgin hair for a tonal effect, but intensity will be lower.
- Compatible with other Elumen shades for custom color mixing.
Care:
- Rinsing: Rinse hair thoroughly with water until the water runs clear. Avoid emulsifying (massaging like shampoo) the color during rinsing to prevent bleeding.
- Shampooing: Follow with Goldwell Elumen Shampoo. This specialized shampoo is formulated to work with Elumen dyes to preserve color.
- Conditioning: Finish with Goldwell Elumen Conditioner or a suitable color-safe conditioner to seal the cuticle and maintain moisture.
- Washing: Wash hair with lukewarm or cool water to help preserve color vibrancy.