Goldwell Elumen Play Semi Permanent Hair Color - Black - 120 ml

No, Goldwell Elumen Play is a semi-permanent, oxidant-free direct dye. It deposits color onto the hair and fades gradually over time, typically within 10-15 washes.

No, Elumen Play is an oxidant-free direct dye system. It does not require a separate developer and can be applied directly to the hair after mixing.

You should leave the color on for 30 minutes without heat, or 20 minutes with gentle heat for optimal results. Always ensure complete saturation.

Rinse the hair completely with cool water until the water runs clear. It is important not to emulsify the color during the initial rinse to help lock in the pigment.

For best results and to maintain color longevity, it is highly recommended to use Goldwell Elumen Shampoo and Goldwell Elumen Conditioner.

Elumen Play is a direct dye and will not typically cover grey hair effectively on its own. It will deposit color onto the grey strands, but it may not achieve full coverage or the same vibrancy as on non-grey hair.

Yes, Elumen Play shades can be mixed together to create custom colors. Always perform a strand test when mixing shades to preview the resulting color.

Ensure hair was properly lightened to the recommended level before application. For darker hair, the color will appear as a tint. Ensure complete saturation during application and consider extending processing time with heat.

Thoroughly saturate each section of hair during application. Ensure no product buildup or styling residues are present before coloring. Perform a strand test first.

Use only Elumen branded shampoos and conditioners. Wash hair with cool water and avoid harsh chemical treatments. Ensure hair was properly prepared and saturated before application.

Wear protective gloves and clothing during application. Cover surrounding surfaces. For skin, use a barrier cream around the hairline. Rinse thoroughly until water runs clear. Any residual staining can often be removed with a specialized color remover.