Schwarzkopf LIVE Colour + Lift Permanent Hair Dye - Pink - L77

As a permanent hair dye, the color is designed to last until your hair grows out or you cut it. The vibrancy may gradually soften over time due to washing and environmental exposure, but the color itself will remain.

This product features 'Colour + Lift' technology, meaning it can lighten your natural hair while depositing color. For some hair types and desired vibrancy, pre-bleaching might not be necessary. However, if your hair is very dark or you desire a very bright, true-to-box result, a lighter base (either natural or pre-lightened) will yield the most intense pink. A strand test is highly recommended.

Yes, absolutely. Allergic reactions can develop over time, even if you've used hair dye before. It's crucial to perform a patch test 48 hours before *each* application to check for any sensitivities or allergies.

You can use it on previously colored hair, but the final result may vary depending on the existing color, its condition, and any previous chemical treatments. For best and most predictable results, it's generally advised to apply permanent dye to virgin or lightly colored hair. A strand test is strongly recommended for previously colored hair.

Once the color cream and developer are mixed, the chemical process begins. The mixture cannot be stored for later use as it will lose its effectiveness and can expand or burst the container. Any unused mixed product should be discarded immediately.

To maintain vibrancy, use color-safe shampoos and conditioners, wash your hair with cooler water, and limit washing frequency. Using deep conditioning treatments regularly and protecting your hair from excessive heat and UV exposure will also help prolong the color's life.

Ensure your hair was light enough to begin with for the desired vibrancy. If your hair is naturally dark, the 'lift' may not be sufficient for a very bright result. Also, confirm you followed the processing time accurately and applied the product evenly. Hair porosity can also affect color uptake. Consider a strand test next time.

This often occurs due to insufficient product or uneven application. Ensure you saturate all sections of hair thoroughly and work quickly and methodically. Using a tint brush for precise application can help.

Permanent hair dyes can be drying. Ensure you use the provided conditioner or a high-quality deep conditioner immediately after rinsing. Regular use of moisturizing masks and color-safe conditioning treatments is essential. Avoid over-processing by strictly adhering to the recommended development time.

Always apply a barrier cream (like petroleum jelly) generously along your hairline, ears, and neck before application. If staining occurs, gently wipe with a damp cloth immediately. For dried stains, a small amount of rubbing alcohol on a cotton ball may help, but test on a small area first.

If you experience any signs of an allergic reaction during or after the patch test, do not use the product. If a reaction occurs during application, rinse immediately and thoroughly. Seek medical attention if the reaction is severe or persists. Always perform a patch test 48 hours before each use.