La Riche Directions Semi-Permanent Hair Color - Pink

La Riche Directions is a long-standing range of semi-permanent hair colours designed to provide vi...

Best current price£4.30from Cosmetify

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CosmetifyLa Riche Directions Semi-Permanent Conditioning Hair Colour Pastel Pink
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OnBuy.comLa Riche Directions Pastel Pink
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www.attitudeclothing.co.ukDirections Hair Colour Semi-Permanent Hair Dye
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RackhamsLa Riche Pink Directions Semi-Permanent Hair Color 88Ml Tubs - Pastel
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Product Information

Full details

La Riche Directions Semi-Permanent Hair Color is an ideal choice for adults looking to experiment with bold, vibrant, or pastel pink tones without the commitment of permanent dye. This vegan and cruelty-free formula is perfect for those who prioritize hair health, as it is free from harsh chemicals like ammonia, peroxide, and PPD. While it provides excellent conditioning and creative freedom, users should note that the intensity of the color relies heavily on the starting shade of their hair, and it will gradually fade with each wash.

All features

Age Groupadult
ColourPink
GenderUnisex
Model Part NumberIN-BB-S4255696
BrandLa Riche

Extended Product Information

FAQs

Do I need to mix this with developer?

No, La Riche Directions is a semi-permanent color and does not require mixing with peroxide or developer.

How long does the color last?

Longevity depends on hair porosity and washing habits, but it typically lasts between 2 to 6 weeks.

Can I use this on dark hair?

You can, but the effect will be very subtle. For a vibrant, true-to-bottle pink, pre-lightening is recommended.

Is this product safe for sensitive scalps?

Because it is free from ammonia and peroxide, it is generally gentler, but a patch test is always recommended 48 hours prior.

Will this cover gray hair?

It may provide a tinted highlight effect on gray hair, but it does not provide full opaque gray coverage.

Troubleshooting

Color is not appearing vibrant enough

The hair was likely too dark. Ensure the hair is bleached to a lighter level before re-application.

Color is staining the skin around the hairline

Apply a thin layer of petroleum jelly or a barrier cream along the hairline before applying the color to prevent absorption.

Color fades faster than expected

Wash hair less frequently and use cold water; avoid clarifying shampoos that strip pigment.

Pros and Cons

Pros

  • Completely free of ammonia, peroxide, and PPD
  • Acts as a conditioning treatment while coloring
  • Ethically produced as a vegan and cruelty-free product
  • Easy to apply for DIY at-home color experiments

Cons

  • Requires pre-lightened or bleached hair for the most vibrant results
  • Fades relatively quickly compared to permanent chemical dyes
  • May not show up significantly on very dark or unbleached hair

Setup, Compatibility & Care

Before starting, ensure you have gloves and an old towel to protect skin and clothing from staining. Apply the dye to clean, towel-dried hair using a tint brush to ensure even coverage. Leave the product on for 15 to 30 minutes, depending on the desired depth of color, then rinse with cool water until it runs clear. To maintain the life of the color, wash your hair with sulfate-free shampoos in cool water, as hot water and harsh detergents accelerate the fading process. Always perform a strand test on a small section of hair before full application to check for desired color outcome and skin sensitivity.

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