La Riche Directions Semi-Permanent Hair Colour - Cerise

La Riche Directions provides a long-lasting semi-permanent hair colour solution. This formula is b...

Best current price£3.95from eBay

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eBayLa Riche Directions Dark Tulip Semi-Permanent Conditioning Hair Dye 100ml
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OnBuy.comLa Riche Directions Dark Tulip
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CosmetifyLa Riche Directions Semi-Permanent Hair Colour Dark Tulip
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www.attitudeclothing.co.ukDirections Hair Colour Semi-Permanent Hair Dye
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RackhamsLa Riche Dark Directions Semi-Permanent Hair Color 88Ml Tubs - Tulip
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Product Information

Full details

La Riche Directions Semi-Permanent Hair Colour is designed for adults looking to achieve vibrant, expressive hair shades with a conditioning formula that supports hair health. It is an excellent choice for those with chemically treated hair seeking long-lasting results, though users should be aware that the intensity of the outcome depends heavily on the starting shade and porosity of the hair.

All features

Age Groupadult
ColourRed
GenderUnisex
BrandLa Riche

Extended Product Information

FAQs

Does this product require a developer?

No, La Riche Directions is a direct dye and does not need to be mixed with any peroxide or developer.

How long will the color last?

Longevity depends on your hair porosity and how often you wash your hair, but it generally lasts between 4 to 8 weeks.

Can I mix different colors together?

Yes, you can mix shades from the La Riche range to create custom colors.

Is this safe for chemically treated hair?

Yes, it is designed to work well with chemically treated hair and includes conditioning agents to help maintain hair health.

Will it cover grey hair?

It may add a tint to grey hair, but it is not formulated to provide full grey coverage.

Troubleshooting

Color is not showing up well

Your hair might be too dark; consider lightening the hair with a bleach kit first.

Uneven color results

Ensure you are using enough product and distributing it evenly through every section of the hair.

Stains on skin

Use a specialized hair color remover or a gentle facial scrub to lift stubborn pigment from the skin.

Pros and Cons

Pros

  • Deep conditioning effect leaves hair feeling soft
  • No developer or ammonia required
  • Highly pigmented for saturated color results
  • Easy to apply for home use
  • Vegan and cruelty-free formula

Cons

  • May require pre-lightened hair for best results
  • Can stain bathroom surfaces and fabrics
  • Color fades gradually over time

Setup, Compatibility & Care

Before you begin, perform a strand test to ensure the color matches your desired outcome and to check for sensitivity. Protect your skin by applying a thin layer of petroleum jelly around the hairline to prevent staining.

Application Steps:

  1. Shampoo your hair with a pH-balanced cleanser; do not use conditioner before applying the dye.
  2. Comb through towel-dried hair.
  3. Apply the cream evenly using gloves to avoid staining your hands.
  4. Leave on for at least 15 minutes, then rinse with cool water until the water runs clear.

Care Instructions: To extend the life of your color, wash your hair with cold water and use sulfate-free, color-safe shampoos.

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