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eBay£3.95Visit shop La Riche Directions Wisteria Semi-Permanent Conditioning Hair Dye 100ml
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La Riche Directions Semi-Permanent Hair Colour is designed for adults seeking bold, expressive, and temporary hair transformations without the harsh chemical damage associated with traditional dyes. This conditioning formula delivers vibrant pigments while nourishing the hair, making it an ideal choice for creative self-expression; however, potential users should note that the results depend heavily on the starting shade of their hair and require pre-lightening for maximum intensity.
| Age Group | adult |
|---|---|
| Colour | Purple |
| Gender | Unisex |
| Brand | La Riche |
No, La Riche Directions is free from ammonia, peroxide, and PPD.
Yes, all 46 shades are designed to be mixed to create your own custom colour blends.
Yes, the formula is 100% vegan and cruelty-free.
As a semi-permanent dye, longevity varies based on hair porosity and washing frequency, typically lasting several weeks.
For best results, apply to clean, towel-dried hair.
The hair likely needs to be pre-lightened further; ensure the base is a light enough blonde to accept the pigment.
Ensure the hair is fully saturated during application and use a comb to distribute the product evenly from root to tip.
Use petroleum jelly around the hairline to protect skin and clean any spills on porous surfaces immediately with a mild cleanser.
To ensure the best results, start by performing a strand test to verify the desired colour payoff. Use protective gloves to avoid staining your hands, as the pigment is highly concentrated. Apply the cream evenly using a tint brush, starting at the roots and working through to the ends. Comb through to ensure complete saturation. Leave the product on for 15 to 30 minutes, then rinse thoroughly with cool water until the run-off is clear. To maintain the colour, avoid frequent washing with harsh shampoos and use lukewarm water to prevent premature fading.
