Setup: 1. Preparation: Ensure surfaces are clean, dry, and free from loose material. Fill any cracks or holes and sand smooth. For bare or highly absorbent surfaces (e.g., new plaster), apply a suitable primer or a diluted first coat of Crown Breatheasy Matt Emulsion (refer to product instructions for dilution ratios and specific advice). 2. Mixing: Stir the paint thoroughly before use and periodically during application to ensure consistent colour and consistency. 3. Application: Apply with a good quality synthetic brush or medium-pile roller. For best results, apply two coats, allowing sufficient drying time between coats (typically 2-4 hours). Avoid applying too thickly, which can lead to runs or uneven drying. Compatibility: This paint is specifically formulated for interior walls and ceilings. It is compatible with most common interior building materials once properly prepared. Do not use on floors, exterior surfaces, or areas requiring a high-sheen, washable finish such as kitchens or bathrooms without additional protective coatings. Care: 1. Cleaning Tools: Clean brushes and rollers immediately after use with warm soapy water. 2. Storage: Store leftover paint in a cool, dry place, away from frost and direct sunlight. Ensure the lid is tightly sealed to prevent the paint from drying out. 3. Maintenance: While durable, a matt finish may show marks more easily than a silk or sheen finish. Gently wipe light marks with a damp, soft cloth if necessary, avoiding harsh scrubbing or abrasive cleaners which can 'polish' the surface and create shiny patches.