Wella Professionals Color Touch Rich Naturals - Purple 60 ml

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This guide is for women seeking a vibrant, low-commitment hair color. The Wella Professionals Color Touch Rich Naturals offers ammonia-free, semi-permanent color with high shine and low maintenance, making it ideal for those who enjoy changing their hair tone frequently. A potential caveat is that it's a demi-permanent color, meaning it will gradually fade.

All features

Age Groupadult
ColourPurple
GenderFemale
Model Part Number81639029
BrandWella Professionals

Extended Product Information

FAQs

Is Color Touch Rich Naturals 9/16 suitable for gray hair?

Color Touch Rich Naturals is a demi-permanent color and is not designed for significant gray coverage. For gray blending or coverage, a permanent color may be more suitable.

How long does the color last?

The color is demi-permanent and typically lasts up to 24 washes, depending on hair porosity and care routine.

Do I need to use a special developer with this color?

Yes, Color Touch Rich Naturals requires a specific Color Touch developer, usually a 1.9% or 4% (6 or 13 vol.), mixed in a 1:2 ratio with the color.

Can I mix different Color Touch shades together?

Yes, Color Touch shades can be mixed to create custom colors. Always perform a strand test with any custom mixture.

How often can I use this product?

Due to its ammonia-free formula, you can use Color Touch Rich Naturals more frequently than permanent dyes. However, always assess hair condition and follow recommended waiting periods between applications.

What is the difference between Color Touch and Koleston Perfect?

Color Touch is a demi-permanent, ammonia-free color for tone-on-tone results and high shine, while Koleston Perfect is a permanent color that offers more lift and significant gray coverage.

How do I prevent color from staining my skin?

Apply a barrier cream or petroleum jelly along the hairline, ears, and neck before application. Wear gloves throughout the process.

Troubleshooting

Uneven color application

Ensure hair is properly sectioned and the color mixture is applied evenly and thoroughly from roots to ends. Use a non-metallic applicator brush for best results.

Color not developing as expected

Verify that the correct Color Touch developer was used and mixed in the proper ratio. Check the processing time, ensuring it was not cut short. Ensure the hair was properly cleansed and free of styling product buildup before application.

Hair feels dry after coloring

Rinse hair thoroughly and follow with a nourishing conditioner or hair mask. Use color-safe and moisturizing hair care products between applications.

Pros and Cons

Pros

  • Ammonia-free for gentler coloring.
  • Provides excellent shine and vibrancy.
  • Low maintenance with subtle root regrowth.
  • Ideal for experimenting with different hair colors.
  • Suitable for all hair types.

Cons

  • Demi-permanent, so color will fade over time.
  • Requires precise application for even results.
  • May not provide significant gray coverage.
  • Results can vary based on the starting hair color.

Setup, Compatibility & Care Instructions

Setup:

  1. Ensure you have the Color Touch developer (sold separately) and apply it to a non-metallic bowl.
  2. Mix the Color Touch Rich Naturals 9/16 Very Light Blonde/Ash Violet with the developer in a 1:2 ratio (e.g., 30ml of color to 60ml of developer).
  3. Mix thoroughly until a smooth, creamy consistency is achieved.

Compatibility:

  • Suitable for all hair types.
  • Best results are achieved on pre-lightened or naturally light blonde hair.
  • For color results, consult the shade card for guidance on how the color will appear on different starting bases.
  • Always perform a strand test before full application.

Care:

  • Use color-safe shampoos and conditioners to prolong color vibrancy.
  • Avoid excessive heat styling, which can cause color to fade faster.
  • Protect colored hair from chlorine and saltwater, which can strip color.
  • Deep condition hair regularly to maintain shine and health.