Wella Professionals Color Touch Rich Naturals hair colour shade 7/19 60 ml
Wella Professionals Color Touch Rich Naturals, 60 ml, Permanent Hair Dye for Women. This demi-perm...Wella Professionals Color Touch Rich Naturals, 60 ml, Permanent Hair Dye for Women. This demi-permanent hair colour provides intensely rich shades with dazzling, radiant results and no long-term commitment. It's ideal for those who enjoy changing their hair colour frequently. The formula offers up to 50% grey coverage and lasts for up to 24 washes. It can be mixed with any shade in the Color Touch range. Key features include Light 2 Color Complex technology for enhanced intensity and shine, and an ammonia-free formula. To use, always mix Wella Professionals Color Touch hair dye with the Color Touch 1.9% or 4% emulsion. Mixing shades together can achieve the desired colour. To intensify a shade, mix Color Touch with Special Mix and the appropriate emulsion. To minimise intensity, mix with the Clear 0/00 shade and the emulsion.
This guide is for adult women seeking to frequently change their hair color with rich, radiant demi-permanent results. The key benefit is the ability to achieve intense shades and dazzling shine without long-term commitment, offering flexibility for those who enjoy experimenting with their look. A caveat is that it is a demi-permanent color, meaning it will fade over time (up to 24 washes) and offers up to 50% grey coverage. Wella Professionals Color Touch Rich Naturals is a demi-permanent hair dye known for its ammonia-free formula and advanced Light 2 Color Complex technology, which enhances color intensity and shine. It can be mixed with other Color Touch shades and emulsions to create custom colors.
All features
Age Group
adult
Colour
White
Gender
Female
Brand
Wella Professionals
Extended Product Information
FAQs
Is Wella Professionals Color Touch Rich Naturals a permanent hair dye?
No, Color Touch Rich Naturals is a demi-permanent hair color. This means it deposits color onto the hair shaft rather than altering the hair's internal structure permanently. It gradually fades over approximately 24 washes.
Can I mix different Color Touch shades together?
Yes, you can mix any shade within the Color Touch range, including Rich Naturals, with other Color Touch shades, Special Mix, or Clear 0/00 to create custom colors and adjust intensity. Always use with the correct Color Touch Emulsion.
How much grey hair does this product cover?
Wella Professionals Color Touch Rich Naturals provides up to 50% grey coverage. It is best suited for blending grey rather than completely covering it.
What developer should I use with Color Touch Rich Naturals?
You must use Wella Professionals Color Touch Emulsion, available in 1.9% (6 vol.) or 4% (13 vol.). Do not use other types of developers.
How long does the color typically last?
The color is designed to last for up to 24 washes. The longevity can vary depending on hair porosity, washing frequency, and the use of color-safe hair care products.
Is the formula safe for frequent use?
The ammonia-free formula is generally gentler than permanent dyes, making it suitable for frequent color changes. However, it's always recommended to assess hair condition and perform a strand test.
Can I use Color Touch Rich Naturals on highlighted hair?
Yes, Color Touch Rich Naturals can be used on highlighted hair to refresh or enhance the existing color and add shine, or to tone the highlights themselves.
Troubleshooting
Color not developing evenly
Ensure hair was properly sectioned and the mixture was applied thoroughly. Check development time and temperature. Hair porosity can affect evenness; consider a pre-treatment if hair is unevenly porous.
Color fades too quickly
Use color-safe hair care products. Minimize washing frequency and avoid hot water. Protect hair from harsh elements like sun, chlorine, and saltwater.
Hair feels dry or damaged after use
Ensure proper mixing ratios and development times were followed. Use a deep conditioning treatment or hair mask. For future applications, consider a lower volume emulsion or a shade with conditioning properties.
Insufficient grey coverage
Color Touch offers up to 50% grey coverage. For higher coverage, a permanent color may be needed. For best results with Color Touch, ensure the grey strands are fully saturated during application.
Pros and Cons
Pros
Offers vibrant, rich color with excellent shine.
Ammonia-free formula is gentler on hair.
Demi-permanent nature allows for frequent color changes.
Can be customized by mixing with other shades.
Provides noticeable grey blending.
Results in up to 24 washes.
Cons
Demi-permanent, meaning color will fade over time.
Limited grey coverage (up to 50%).
Requires mixing with a specific emulsion (sold separately).
Results may vary based on the original hair color and condition.
Not suitable for achieving significant lightening effects.
Setup, Compatibility & Care Instructions
Setup and Application:
Preparation: Always wear gloves. Ensure hair is clean and towel-dried. Do not shampoo immediately before application unless hair is particularly dirty.
Mixing: Mix the Color Touch shade with the appropriate Color Touch Emulsion (1.9% or 4%) in a non-metallic bowl. A typical mixing ratio is 1:2 (e.g., 30ml color to 60ml emulsion). For intensified results, mix with Color Touch Special Mix. For reduced intensity, mix with Color Touch Clear 0/00.
Application: Apply the mixture evenly to the lengths and ends of the hair, or to the roots, depending on the desired effect. Work in manageable sections.
Development Time: Allow the color to develop for 15-20 minutes without heat, or 10-15 minutes with gentle heat.
Rinsing: Rinse hair thoroughly with warm water until the water runs clear. Do not shampoo immediately after rinsing. Apply a Color Post-Color Treatment or conditioner.
Compatibility:
Color Touch Rich Naturals can be mixed with any other shade in the Wella Professionals Color Touch range, as well as Color Touch Special Mix and Color Touch Clear 0/00, to achieve custom shades and adjust intensity.
Always use with Wella Professionals Color Touch Emulsion (1.9% or 4%). Do not use with other developer types.
Suitable for use on natural, colored, or highlighted hair.
Care:
Use color-safe shampoos and conditioners to prolong the vibrancy of the color.
Avoid excessive heat styling, which can cause color to fade faster.
Protect hair from chlorine and saltwater, as these can strip color.