Joe Browns Aimee Embroidered Midi Dress - Blue - Size 12

Light, airy, and ready to take you anywhere, this is the perfect summer dress. All about the boho ...

Best current price£54.00from Dorothy Perkins

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Dorothy PerkinsJoe Browns Women's Blue Embroidered Midi Dress With Tie Neckline And Tassel Trim In Size 12
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£54.00
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WallisJoe Browns Women's Embroidered Midi Dress with Tie Neckline & Tassel Trim in Blue | Size: 12
Free delivery in 1–3 days
£54.00
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Product Information

Full details

The Joe Browns Aimee Embroidered Midi Dress is designed for adult women who appreciate boho-inspired fashion with a lightweight, comfortable fit. This midi-length garment features intricate embroidery, delicate beading, and playful tassel trims, making it a versatile choice for both casual sunny strolls and dressed-up social events. While its tiered design offers a flattering, breezy silhouette, users should note that the textured denim-style material requires specific care to maintain the integrity of the delicate embellishments.

All features

Age Groupadult
ColourBlue
GenderFemale
MaterialDenim
Dress Size UK12
Model Part Number5059953424222
BrandJoe Browns

Extended Product Information

FAQs

What is the approximate length of this midi dress?

The dress has an approximate length of 119cm.

Can I machine wash this dress?

While a gentle cycle in a protective laundry bag is possible, hand washing is highly recommended to preserve the beading and tassels.

Is the V-neck adjustable?

Yes, the dress features a tie-fastening at the V-neck, allowing you to adjust the collar opening.

Does this dress feature pockets?

The design focuses on the tiered skirt and embroidery; pockets are not listed as a primary feature for this model.

What kind of material is it made from?

The dress is made from a lightweight, textured fabric designed for breathability and a boho aesthetic.

What accessories pair best with this style?

Statement bags, heels for parties, or simple sandals and a jacket for casual wear all complement this boho look.

Troubleshooting

Tassels appear tangled or messy

Gently use a wide-tooth comb to detangle the tassels or smooth them with slightly dampened fingers.

Small threads pulled from embroidery

Use a small pair of embroidery scissors to carefully trim any stray threads; do not pull them, as this can unravel the design.

Dress looks wrinkled after storage

Use a handheld steamer on a low setting, keeping the nozzle a few inches away from the beaded areas to avoid heat damage.

Pros and Cons

Pros

  • Versatile styling options for casual or formal wear
  • Flattering midi length with an airy, tiered skirt design
  • Detailed embroidery and beading provide a unique, high-end look
  • Adjustable tie-neck for personalized comfort
  • Lightweight feel perfect for warmer weather

Cons

  • Embellishments require careful cleaning to avoid damage
  • Textured material may require specific ironing considerations
  • Tassel trims can be delicate during washing cycles

Setup, Compatibility & Care

Because this garment features intricate beading and embroidery, proper care is essential to extend its lifespan. It is highly recommended to hand wash the dress or use a delicate machine cycle inside a protective laundry bag to ensure the tassels and beads do not snag. Avoid harsh detergents or bleach. When drying, air dry the dress flat or on a hanger away from direct, harsh sunlight to prevent fading. Store the dress hanging in a cool, dry closet, ensuring it has enough room so the embroidery does not press against rougher fabrics that might cause pulling.

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