Joe Browns Aimee Embroidered Midi Dress - Blue - Size 10

Light, airy, and ready to take you anywhere, this is the perfect summer dress. All about the boho ...

Best current price£54.00from Dorothy Perkins

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Dorothy PerkinsJoe Browns Women's Blue Embroidered Midi Dress With Tie Neckline And Tassel Trim In Size 10
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£54.00
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WallisJoe Browns Women's Embroidered Midi Dress with Tie Neckline & Tassel Trim in Blue | Size: 10
Free delivery in 1–3 days
£54.00
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Product Information

Full details

The Joe Browns Aimee Embroidered Midi Dress is designed for adult women who love a boho-inspired aesthetic, offering a blend of light, airy comfort and intricate detailing suitable for summer occasions. Its key strength lies in its versatile styling potential, ranging from casual daytime strolls to elevated evening events, though users should be mindful that the delicate embellishments like beads and tassels require careful maintenance during cleaning.

All features

Age Groupadult
ColourBlue
GenderFemale
MaterialDenim
Dress Size UK10
Model Part Number5059953424215
BrandJoe Browns

Extended Product Information

FAQs

What material is the dress made from?

The dress is crafted from a textured denim fabric that is lightweight and breathable.

Is the length suitable for shorter heights?

At 119cm (46.9 inches), it is a midi-length dress. Depending on your height, it will typically hit at or below the mid-calf.

Can I put this in the tumble dryer?

No, it is not recommended. The heat can damage the beadwork, embroidery, and tassel trims.

Does the dress have a lining?

The dress features a tiered construction, providing coverage without the need for heavy lining, keeping it light for summer.

How do I choose the right size?

Refer to the UK sizing standard provided. Since it features a V-neck tie-fastening, it offers a slight amount of flexibility in the bust area.

Troubleshooting

Tassels becoming tangled after washing

Gently comb through the tassels with a fine-toothed comb while the garment is damp and lay flat to dry.

Difficulty ironing due to embroidery

Iron the garment inside out on a low setting or use a garment steamer to avoid crushing the decorative beads and embroidery threads.

Pros and Cons

Pros

  • Versatile design suitable for both casual and formal styling
  • Intricate decorative details like beading and tassels
  • Breathable, textured denim fabric
  • Flattering midi-length and tiered skirt

Cons

  • Embellishments may require specialized care
  • Denim material might be heavier than synthetic alternatives
  • Not suitable for machine drying due to delicate trim

Setup, Compatibility & Care

To ensure the longevity of the embroidery and beading, it is recommended to hand wash or use a delicate, low-agitation machine cycle inside a garment bag. Always turn the dress inside out before cleaning to protect the exterior beading. Avoid using harsh chemical detergents. Due to the tassel trim, air drying in a shaded area is essential to maintain the shape and integrity of the embellishments. Avoid direct heat sources like tumble dryers or radiators, which may shrink the denim or damage the decorative trims.

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