New Balance 1890 Joe Freshgoods Naughty Things - Purple - Black - 5.5

The New Balance 1890 Joe Freshgoods Naughty Things continues the storytelling driven approach that...

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Accent Colour
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Product Information

Full details

The New Balance 1890 Joe Freshgoods Naughty Things is a lifestyle trainer designed for collectors and fans of storytelling-driven collaborations who appreciate a bold, moody aesthetic. This model offers a unique purple and black color palette that balances performance-inspired structure with high-end, expressive design, though it functions more as a lifestyle piece than a dedicated technical running shoe.

All features

Age Groupadult
ColourPurple
GenderMale
Shoe Size UK5.5
Accent ColourBlack
Shoe TypeTrainers
SeriesJoe Freshgoods Naughty Things
Model Part Number1890
BrandNew Balance

Extended Product Information

FAQs

Is the 1890 Joe Freshgoods Naughty Things suitable for long-distance running?

While it features a performance-inspired base, this shoe is intended primarily for lifestyle use and casual wear.

How do these fit compared to other New Balance models?

They generally follow standard New Balance sizing. If you wear a specific size in other New Balance 1890 variants, that size should apply here.

Can I wash these in a washing machine?

No. Machine washing is not recommended as it can compromise the materials and the vibrant color palette.

What is the inspiration behind the 'Naughty Things' name?

The name reflects Joe Freshgoods' commitment to storytelling, emphasizing a darker, more playful narrative that differentiates this collaboration from standard releases.

Are these shoes unisex?

The branding identifies this as a male series, but the design is frequently worn by individuals of all genders who prefer the bold color profile.

Troubleshooting

Creasing in the toe box

Use a shoe tree when not in use to help the material retain its original shape.

Surface stains on the upper

Gently spot clean with a soft-bristle brush and a mild, non-abrasive detergent specifically designed for athletic footwear.

Insole discomfort

If the provided insole is not supportive enough, it can be replaced with an aftermarket orthotic that accommodates the 1890 silhouette.

Pros and Cons

Pros

  • Unique, limited-edition collaboration branding
  • High-contrast color scheme that is versatile and expressive
  • Sturdy construction based on performance-running architecture
  • Strong collector appeal due to narrative design

Cons

  • Primarily a lifestyle trainer rather than a technical athletic shoe
  • Bold colors may be harder to match with some wardrobes
  • Limited stock availability as a collaborative release

Setup, Compatibility & Care

To ensure your trainers maintain their look, it is important to treat them as lifestyle items. For daily maintenance, wipe down the outsole with a damp cloth after use to prevent dirt buildup. Avoid machine washing or drying, as this can degrade the specialized materials and color integrity. Since these are standard New Balance sizes, you should select your typical UK size for the best fit. Store in a cool, dry place out of direct sunlight to prevent the purple tones from fading over time.