Color Wow Root Cover Up - Medium Brown

It lasts from shampoo to shampoo. It is water-resistant and designed to stay in place until you wash your hair.

The Medium Brown shade is designed to cover roots, including grey, by depositing color. Only the blonde shade in the Color Wow Root Cover Up line is formulated to cover and lighten dark regrowth in lightened or highlighted hair.

No, the Color Wow Root Cover Up is formulated for mess-free, precise application. It's a powder that adheres to the hair without creating dust or residue on your scalp or clothing.

No, it is a temporary root cover up. It is not a permanent hair dye and will wash out completely with your next shampoo.

Yes, it is perfectly safe to use on color-treated, chemically treated, or highlighted hair. It does not contain any waxes or dyes that would interfere with your existing color.

Choose the shade that best matches your hair color at the roots. For best results, if you are between shades, it's often better to go slightly lighter to avoid a harsh line.

Yes, Color Wow is a cruelty-free brand and does not test any of its products on animals.

Ensure your hair is completely dry before application. Use the small end of the brush for precise application directly onto the roots, dabbing rather than sweeping. Build up color in thin layers until coverage is achieved.

It's possible too much product was applied. Use a lighter hand, or try brushing through with a clean, soft brush to diffuse the color. Ensure you selected the correct shade for your hair; consider a slightly lighter shade if your 'medium brown' leans towards lighter tones.

Allow the product a minute or two to set after application. Avoid excessive touching of the roots. While water-resistant, it can transfer if rubbed vigorously, especially when initially applied.

This should not occur. Ensure you are applying a light layer of product. Over-application can lead to a heavier feel. The formula is designed to be non-sticky and non-oily.

The product is designed to be water-resistant, not waterproof, and will wash out with shampoo. For extended durability, avoid heavy water exposure (e.g., swimming) and excessive sweating. It will always wash out completely with shampoo.