L'Oréal Paris Preference Cool Blondes 7.1 Iceland offers a permanent hair dye with optimal grey co...L'Oréal Paris Preference Cool Blondes 7.1 Iceland offers a permanent hair dye with optimal grey coverage and a complete hair colour treatment. It includes a colourant, developer gel, anti-brassiness purple mask, and disposable gloves. The translucent gel formula is enriched with precious flower oils for a beautiful shade with luminous cool reflects, intensifying your natural hair colour for permanent results. This formula creates ultra-cool shades with ashy and pearlescent reflects for a cool and pure blonde. The nourishing mask is enriched with purple dyes that neutralize yellow undertones, providing up to 6 weeks of anti-brassiness care and up to 8 weeks of fade-defying colour with multidimensional colour and high-impact shine. For best results, always follow packet instructions and perform a patch test 48 hours before use. To apply, use gloves, pour the colouring bottle into the developer bottle, shake to mix evenly, apply the colour, leave for the recommended time, and follow with the conditioner before rinsing.
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Product Information
Full details
The L'Oreal Paris Preference Hair Dye in 7.1 Ash Blonde offers a permanent hair coloring solution, ideal for adults seeking optimal grey coverage and a beautiful, luminous cool ash blonde shade. This complete treatment is designed to deliver intense, natural-looking, and fade-defying results for up to 8 weeks, while the included anti-brassiness mask helps neutralize yellow undertones for up to 6 weeks. Users should always perform a skin allergy patch test 48 hours before each application to ensure safety and compatibility.
All features
Age Group
adult
Gender
Female
Brand
L'Oreal Paris
Extended Product Information
FAQs
How long will the color last?
The L'Oreal Paris Preference 7.1 Ash Blonde is a permanent hair dye designed to provide fade-defying color for up to 8 weeks. The anti-brassiness care provided by the purple mask lasts up to 6 weeks.
What is the purple mask for?
The included anti-brassiness purple mask is enriched with purple dyes. Its primary purpose is to neutralize unwanted yellow undertones in your hair, helping to maintain your cool, pure ash blonde shade and prevent brassiness.
Do I need to do a patch test?
Yes, it is absolutely crucial to perform a skin allergy patch test 48 hours before each and every use of this hair dye, even if you have colored your hair before, to ensure you do not have an allergic reaction.
Can I use this product on previously colored hair?
While this product can be used on previously colored hair, the final result may vary depending on your current hair color and its history. Always perform a strand test and a patch test to predict the outcome and ensure compatibility.
How often should I use the anti-brassiness mask?
You should use the anti-brassiness mask as directed on the packaging, typically once a week or as needed, to effectively combat yellow undertones and maintain your cool blonde color.
Is this product suitable for all hair types?
This hair dye is generally suitable for various hair types. However, results can vary based on your hair's porosity, texture, and underlying pigments. Always refer to the instructions for specific guidance based on your hair type and desired outcome.
Troubleshooting
Color results are not what I expected
Ensure you followed all instructions precisely, including mixing ratios and development time. Hair porosity, previous color, and hair condition can significantly impact the final shade. Consider performing a strand test on a small, hidden section of hair next time to preview results before full application.
My hair feels dry or brittle after coloring
The included nourishing mask is designed to counteract this. Use it as directed. If dryness persists, incorporate deep conditioning treatments into your routine. Avoid excessive heat styling and use leave-in conditioners to restore moisture.
I noticed yellow or orange tones appearing after a few weeks (brassiness)
This is a common occurrence with blonde hair. The anti-brassiness purple mask is formulated to combat this; use it regularly as directed (typically once a week or as needed). Rinsing your hair with cooler water can also help prolong the cool reflects.
Insufficient grey coverage
Ensure the product was applied thoroughly and evenly to all grey areas, focusing on the roots. Make sure you left the product on for the full recommended development time. For resistant greys, sometimes a slightly longer application time (within limits suggested in instructions) can be effective.
Pros and Cons
Pros
Excellent Grey Coverage: Reliably covers grey hairs for a consistent color.
Neutralizes Yellow Undertones: The dedicated purple mask effectively combats brassiness.
Long-Lasting Color: Offers fade-defying results for up to 8 weeks.
Luminous Ash Blonde: Delivers a beautiful, cool-toned blonde with reflective qualities.
Complete & Convenient Kit: All necessary components are included for a hassle-free application.
Cons
Permanent Formula: Requires commitment as the color is not easily washed out.
Patch Test Required: Demands a 48-hour allergy patch test prior to each use for safety.
Setup, Compatibility & Care
Setup:
Perform a Patch Test: Crucially, conduct a skin allergy patch test 48 hours before each application. Apply a small amount of the mixed colorant and developer to a discreet area, like behind the ear, and observe for any reaction.
Preparation: Put on the provided protective gloves. Drape an old towel over your shoulders to protect clothing. Ensure your hair is dry and unwashed.
Mixing: Carefully read the instructions for mixing the colorant crème with the developer crème. Shake well to ensure a homogenous mixture.
Application: Apply the mixture evenly to your hair, starting from the roots and working towards the ends, ensuring complete saturation. Follow the timing instructions precisely based on your hair length and desired intensity.
Rinsing: After the recommended development time, rinse your hair thoroughly with warm water until the water runs clear.
Post-Color Care: Apply the anti-brassiness purple mask. Leave it on for the recommended time (as per instructions) to nourish hair and neutralize yellow undertones, then rinse.
Compatibility:
This product is designed for adult female use.
It is suitable for most hair types, though individual results may vary based on your natural hair color, texture, and previous treatments.
Care:
Maintain Cool Tones: Use the anti-brassiness purple mask regularly (e.g., once a week or as needed) to keep yellow undertones at bay.
Gentle Cleansing: Use color-safe and sulfate-free shampoos and conditioners to prolong the vibrancy of your ash blonde color.
Rinse with Cool Water: Rinsing your hair with cooler water can help seal the hair cuticle and lock in color.
Avoid Excessive Heat: Limit the use of hot styling tools, or use a heat protectant spray to prevent color fading and damage.
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