Bleach London Permanent Hair Dye Kit - Red

The kit is designed for adult use and is generally compatible with most hair types. However, the final color result will vary significantly depending on your natural hair color and its condition. Always perform a strand test to predict the outcome.

This is a permanent hair dye, meaning the color is designed to be long-lasting. However, the longevity can be influenced by hair washing frequency, shampoo type, and hair care practices.

If you experience any itching, redness, or discomfort during the patch test or application, rinse the product off immediately and consult a medical professional. Do not use the product if you have a known sensitivity.

Permanent hair dyes can often cover grey hair. However, grey hair can sometimes be resistant to color. A strand test is recommended to see how effectively the color covers grey on your specific hair.

Since this is a permanent color, changing to a significantly different shade, especially a lighter one, will likely require further chemical processes like bleaching. It is advisable to consult with a professional colorist for advice on color changes.

Pre-lightening is not strictly required, but it is recommended if you have very dark hair and want to achieve the most vibrant and true-to-tone Cherry Cola shade. On dark hair, this dye may only provide a tint or subtle red hue without pre-lightening.

Ensure hair is properly sectioned and the dye is applied evenly from root to tip. A second application or professional consultation may be needed.

Results depend on the starting hair color. Perform a strand test beforehand. For darker results on light hair, consider leaving the dye on for the maximum recommended time. For lighter results on dark hair, the product may only provide a tint. Pre-lightening might be necessary for a more intense shade.

Apply a barrier cream (like petroleum jelly) around the hairline before application. Use gloves throughout the process. Clean any accidental marks on the skin immediately with a damp cloth and soap.

Use the included conditioning treatment. Follow up with deep conditioning masks regularly and minimize heat styling. Consider a semi-permanent color for future applications if damage is a concern.