Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome - Purple

Intense & vibrant colour: Stand out with this vibrant purple hair colourant for 8 weeks of unstopp...

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Boots.comSchwarzkopf Live Intense Colour U69 Amethyst Chrome Permanent Hair Dye
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Product Information

Full details

This guide is for individuals seeking a vibrant, long-lasting purple hair colour. The key benefit is achieving an intense, shiny colour for up to 8 weeks with the added advantage of an anti-damage system and a colour refresh gloss. A potential consideration is that results can vary based on natural hair colour and condition.

All features

Age Groupadult
ColourPurple
Model Part Number3067772
BrandLIVE

Extended Product Information

FAQs

How long does the colour last?

The colour is designed to last for up to 8 weeks, with vibrancy maintained through the included Refresh Colour Gloss.

Can I use this on dark brown hair?

On dark brown hair, the purple tone will be visible but may appear as a tint or a deep violet shade rather than a bright purple. A strand test is highly recommended to see the expected result.

What is the HaptIQ System?

The HaptIQ Anti-Damage system is integrated into the colouring process to strengthen hair and reduce breakage by up to 90%.

How often should I use the Refresh Colour Gloss?

The Refresh Colour Gloss is designed to be used approximately 3-4 weeks after the initial colouring to restore and maintain colour vibrancy.

Is the formula vegan?

Yes, the LIVE Intense Colour formula is vegan and free from animal-derived ingredients.

What is included in the package?

The package contains LIVE colour cream (60ml), developer lotion (60ml), conditioner (22.5ml), refresh colour gloss (22.5ml), one pair of gloves, and an introduction leaflet.

Can I mix shades?

While mixing shades is possible with some hair colour products, it is not recommended by the manufacturer for this product to ensure predictable results and safety. Always follow the product instructions.

Troubleshooting

Hair colour is not as vibrant as expected

Ensure hair was properly lightened if necessary, or that the application time was sufficient. Results vary based on natural hair colour.

Skin irritation or allergic reaction

Immediately rinse hair and scalp with water. Do not use the product. Consult a doctor. Always perform the allergy alert test 48 hours prior to use.

Uneven colour application

Ensure hair was evenly saturated with the colour mixture during application. Try sectioning hair more carefully during the next use.

Hair feels dry or damaged after colouring

Use the provided conditioner and follow with a deep conditioning treatment. Utilize the Refresh Colour Gloss regularly. Avoid harsh treatments and heat styling.

Pros and Cons

Pros

  • Achieves intense and vibrant purple results.
  • Long-lasting colour for up to 8 weeks.
  • Includes a refresh gloss to maintain colour intensity.
  • Contains an anti-damage system to protect hair.
  • Vegan-friendly formula.

Cons

  • Colour outcome may vary depending on starting hair colour.
  • Requires strand testing for best results.
  • May cause temporary staining on skin or clothing if not applied carefully.

Setup, Compatibility & Care

Preparation:

  1. Perform a strand test and an allergy alert test 48 hours before full application.
  2. Protect clothing and skin with old towels and barrier cream.
  3. Ensure hair is dry and unwashed for best results.

Application:

  1. Mix the colour cream and developer lotion in a 1:1 ratio in an applicator bottle.
  2. Apply the mixture evenly to hair using the applicator bottle or a brush.
  3. Leave on for the time specified in the instructions (typically 20-30 minutes, but check leaflet).
  4. Rinse hair thoroughly until water runs clear.
  5. Apply the conditioner included in the package and rinse again.

Refresh Gloss Application (3-4 weeks after initial colouring):

  1. Apply the Refresh Colour Gloss to towel-dried hair.
  2. Leave on for 5-10 minutes.
  3. Rinse thoroughly.

Compatibility:

This product is suitable for adult use. Results are most vibrant on pre-lightened or naturally light blonde to medium brown hair. It is not recommended for use on hair that is already coloured very dark, or has been bleached extensively, without a strand test. Check the product leaflet for detailed compatibility information.

Care:

Use colour-safe shampoos and conditioners to maintain colour vibrancy. Avoid excessive heat styling and prolonged sun exposure, which can cause fading. Gently detangle hair to minimize breakage.

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