Clairol Nice'n Easy Bold Permanent Hair Dye - 6.64 Purple Berry

While it can add a purple tint to dark hair, the boldest 6.64 Purple Berry results are achieved on pre-lightened or naturally lighter brown hair.

Follow the specific timing instructions provided in the enclosed leaflet, as the processing time is critical for achieving permanent coverage.

It is recommended to consult with your physician before using any chemical hair products during pregnancy.

The mask is intended for a single use immediately following the colour rinse to lock in the shade and restore moisture.

The permanent formula is designed for deep coverage, but results on gray hair may vary in intensity depending on the hair's porosity.

This is often due to uneven saturation; ensure you section hair thoroughly and use enough product to fully coat each strand.

Apply a thin layer of petroleum jelly to the hairline and ears before applying the dye to create a protective barrier.

Avoid washing hair with hot water and use colour-safe, sulphate-free shampoos to preserve the vibrancy of the purple pigments.