You'll never lose your cool with Joico Blonde Life Violet Shampoo - a brilliant, brass-neutralisin...You'll never lose your cool with Joico Blonde Life Violet Shampoo - a brilliant, brass-neutralising cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Here's Why You'll Love It: - Instantly cool brassy tones and brighten cool blonde hair - Help maintain healthy-looking hair with brilliant shine - Nourish and protect fragile blonde hair - Rich lather gently cleanses hair Key ingredients: - Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out. - Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage. - Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands. - SMARTRELEASE Technology, JOICO's one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
-A brass-neutralising shampoo for blonde hair-Creates a rich lather to gently cleanse hair while instantly banishing unwanted yellow tones-Instantly... Keep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build-up from the scalp – this shampoo detoxifies the locks from root to tip.Thanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the shampoo gives you more time between salon visits – saving you time and money. As if that wasn’t enough, this shampoo is also sulphate free, gently but effectively cleansing the hair without stripping the strands of their essential moisture. Banish undesirable yellow tones and keep your blonde colour cool and icy with this innovative formulaFree from SLS/SLES Sulfates.
This guide is for anyone with blonde hair looking to maintain a cool, icy tone and eliminate brassiness. Joico Blonde Life Violet Shampoo is a sulfate-free cleanser that neutralizes yellow tones, brightens hair, and helps maintain healthy-looking locks. However, consistent use is recommended to achieve the best results.
All features
Age Group
adult
Gender
Female
Series
Blonde Life
Model Part Number
N/A
Brand
Joico
Extended Product Information
FAQs
How often should I use the Joico Blonde Life Violet Shampoo?
Use it 1-2 times per week, or as needed to maintain your desired cool blonde tone. Adjust frequency based on your hair's needs and the level of brassiness.
Can I use this shampoo on all hair types?
While generally safe for all hair types, it's best suited for blonde, highlighted, or lightened hair. It may be most beneficial for hair prone to brassiness.
How long should I leave the shampoo on my hair?
For best results, leave the shampoo on for 1-3 minutes before rinsing. Adjust the time based on how much toning your hair needs. Avoid leaving it on for too long to prevent over-toning.
Does this shampoo contain sulfates?
No, the Joico Blonde Life Violet Shampoo is sulfate-free (SLS/SLES).
What if my hair turns purple?
If your hair becomes too purple, reduce the frequency of use, dilute the shampoo with a non-toning shampoo, and rinse thoroughly.
Does this shampoo help with damaged hair?
Yes, it contains ingredients like Arginine and SMARTRELEASE Technology that help repair and strengthen the hair.
Troubleshooting
Hair appears too purple or over-toned.
Reduce the frequency of use or dilute the shampoo with a non-toning shampoo during application. Rinse thoroughly.
Brassy tones persist after use.
Increase the amount of time the shampoo is left on the hair (up to 3 minutes), or consider using a more concentrated toning treatment.
Hair feels dry after use.
Always follow with a moisturizing conditioner and consider using a hair mask once a week to add hydration.
Pros and Cons
Pros
Effectively neutralizes brassy tones.
Leaves hair feeling clean and refreshed.
Adds noticeable shine and vibrancy.
Helps maintain healthy-looking blonde hair.
Sulfate-free formula is gentle on the hair.
Cons
May require consistent use to maintain desired tone.
Results may vary depending on the initial hair condition.
Can be drying if overused.
Not suitable for all hair types.
Setup, Compatibility & Care
Compatibility
This shampoo is specifically designed for blonde, highlighted, or lightened hair. It is generally safe for all hair types but may be most beneficial for those with a tendency toward brassiness.
Care Instructions
Frequency: Use 1-2 times per week, or as needed to maintain your desired tone.
Application: Apply to wet hair, lather, and rinse thoroughly.
Follow-Up: Always follow with a conditioner to maintain hair hydration and manageability.
Storage: Store in a cool, dry place away from direct sunlight.