Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to...Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour. Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remaining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camellia oil, the shampoo provides a glossy, high-shine finish. This gently cleansing shampoo makes sure everything you don't want in your hair is removed and all the goodness that you do is left behind. Daily build up and debris is gently washed away while hair colour and vibrancy is maintained. Benefits: Free of SLS/SLES Sulfates. Gently cleanses color-treated hair. Fortifies hair for 3X greater resistance to breakage. Infused with camellia oil, pomegranate fruit extract and SMARTRELEASE technology to ensure hair is restored and moisture is locked in while longevity of hair colour is maintained and hair is protected from the effects of everyday styling.
Seeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour. Helping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remaining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camellia oil, the shampoo provides a glossy, high-shine finish. This gently cleansing shampoo makes sure everything you don't want in your hair is removed and all the goodness that you do is left behind. Daily build up and debris is gently washed away while hair colour and vibrancy is maintained. Benefits: Free of SLS/SLES Sulfates. Gently cleanses color-treated hair. Fortifies hair for 3X greater resistance to breakage. Infused with camellia oil, pomegranate fruit extract and SMARTRELEASE technology to ensure hair is restored and moisture is locked in while longevity of hair colour is maintained and hair is protected from the effects of everyday styling.