Max Factor Colour Elixir Soft Matte Liquid Lipstick - Sand Cloud

Exfoliate your lips to remove any dead skin cells and apply a lip balm to moisturize them.

Use a makeup remover specifically designed for lip products or an oil-based cleanser.

Yes, the formula allows for buildable coverage. You can apply multiple layers to achieve your desired intensity.

The wear time depends on your activities. It can last for several hours, but reapplication might be needed after eating or drinking.

While it has a matte finish, some transfer may occur. Avoid touching your lips and reapply as needed.

Store in a cool, dry place away from direct sunlight to maintain its quality and prevent it from drying out.

Exfoliate your lips before applying the lipstick to create a smooth surface. Apply a thin layer and build up the coverage if needed.

Use a lip liner to define the lip shape and prevent the lipstick from bleeding.

Apply a lip balm before applying the lipstick to keep your lips moisturized.