Color Wow Root Cover Up - Dark Brown

The Color Wow Root Cover Up is water-resistant and designed to last from shampoo to shampoo. It will wash out completely with your next hair wash.

No, the innovative powder formula is designed for mess-free application. It adheres to the hair without feeling sticky or oily, and the compact design helps with precise application.

Yes, while this Dark Brown shade is for concealing dark roots, other lighter shades (like the blonde variant) are specifically effective at covering dark re-growth on lightened or highlighted hair without peroxide.

The formula does not contain any waxes or dyes. It relies on a variety of pigments and reflective properties to blend naturally with your hair color.

Yes, Color Wow is a cruelty-free brand and does not test any of its products on animals.

Select the shade that most closely matches your hair color at the roots. For a natural look, it's often better to go slightly lighter if you're between shades, or consult a shade guide specific to Color Wow products.

Yes, you can apply hairspray or other styling products after the Root Cover Up has been applied. It's recommended to apply the powder first to ensure optimal adhesion to the hair.

Ensure you are using the correct shade that matches your hair color. Apply sparingly and build up coverage gradually. Use the wider end of the brush to gently blend the product into your existing hair for a seamless transition.

You might be applying too much product. A little goes a long way. Ensure your hair is clean and dry before application. Try dusting off excess powder from the brush before applying.

Confirm your hair is completely dry before application. While water-resistant, excessive rubbing or strong water exposure (like swimming) may reduce longevity. Avoid touching treated areas frequently after application.

For more resistant greys, try pressing the brush down more firmly and applying slightly more product in layers. Ensure the hair section is held taut to allow for direct and thorough application to the root.