Sony BRAVIA 8 OLED TV - 77 Inch - 4K Ultra HD - Google Smart TV - HDR
This 77 inch Sony BRAVIA 8 is a 4K OLED Google TV. It features the powerful XR Processor for enhan...This 77 inch Sony BRAVIA 8 is a 4K OLED Google TV. It features the powerful XR Processor for enhanced picture quality, including XR Contrast Booster, XR Triluminos Pro, and XR Clear Image. Enjoy an immersive viewing experience with IMAX Enhanced and Dolby Vision. The television also includes advanced audio technologies like Acoustic Surface Audio, DTSX, and Dolby Atmos. Designed for modern entertainment, it offers high dynamic range HDR and smart TV functionalities powered by Google TV, along with dedicated gaming features and Harmonic Presence.
Designed for discerning viewers and gamers, the Sony BRAVIA 8 OLED TV (77-inch) delivers an unparalleled cinematic and gaming experience through its vibrant 4K OLED display and advanced XR Processor. While its large size and premium features offer breathtaking immersion, users should be aware of its energy efficiency class G, indicating higher power consumption compared to some alternatives.
All features
Colour
Black
Energy Efficiency
G
Screen Size
77
Display Type
4K Ultra HD
Series
BRAVIA 8
Model Part Number
K77XR80PU
Brand
Sony
Extended Product Information
FAQs
What is OLED technology and how does it benefit picture quality?
`OLED` (Organic Light Emitting Diode) technology uses pixels that emit their own light, allowing each pixel to be individually turned on or off. This results in perfect blacks, infinite contrast ratios, and extremely vibrant colors, providing a more lifelike and immersive viewing experience compared to traditional LED TVs.
What is the Sony XR Processor?
The Sony XR Processor is an intelligent cognitive processor designed to understand how humans see and hear. It cross-analyzes picture elements like color, contrast, and clarity, and audio elements to optimize the entire scene in real-time, resulting in a more harmonious and realistic audio-visual experience.
How do I access and use Google TV features?
You can access Google TV by pressing the Home button on your remote. From there, you can browse movies, TV shows, and apps from your subscriptions, get personalized recommendations, and use the built-in Google Assistant for voice commands to find content, control your TV, or manage smart home devices.
Can I wall-mount the Sony BRAVIA 8 OLED TV?
Yes, the Sony BRAVIA 8 OLED TV is VESA-mount compatible. You will need to purchase a separate wall-mount bracket that supports the TV's size and weight. Professional installation is recommended due to the TV's large size and delicate nature.
What does `HDR` (High Dynamic Range) mean for my viewing experience?
`HDR` expands the range of both contrast and color significantly. It allows for brighter whites and deeper blacks, along with a wider spectrum of colors, making images appear more dynamic, detailed, and closer to what the human eye sees in the real world. This TV supports various `HDR` formats including `HDR10`, `Dolby Vision`, and `HLG`.
What types of inputs and outputs does this TV have?
The TV typically includes multiple `HDMI` inputs (for external devices like game consoles, Blu-ray players, soundbars), `USB` ports for media playback, an optical digital audio output for sound systems, and `Ethernet` for wired internet. It also has built-in `Wi-Fi` and `Bluetooth` for wireless connectivity.
Troubleshooting
No picture or sound when the TV is on.
Ensure all `HDMI` cables and the power cord are securely connected. Try a different `HDMI` port or a different device to rule out input source issues. Check the TV's input selection.
Smart TV features (Google TV) are slow or unresponsive.
Check your internet connection (`Wi-Fi` or `Ethernet`). Restart the TV by unplugging it from the power outlet for 60 seconds. Clear the cache of problematic apps through the TV settings or perform a soft reset.
Picture quality does not look like 4K or HDR.
Verify that the content you are watching is `4K` or `HDR` compatible. Ensure your source device (e.g., Blu-ray player, streaming stick) is configured to output `4K` and `HDR`. Check the TV's picture settings to ensure `HDR` mode is enabled for the active `HDMI` input.
Pros and Cons
Pros
Exceptional `OLED` picture quality with perfect blacks and infinite contrast.
Powerful XR Processor for intelligent picture and sound optimization.
Immersive `Dolby Atmos` and `DTSX` audio with Acoustic Surface technology.
Comprehensive Google TV smart platform for endless entertainment.
`IMAX Enhanced` and `Dolby Vision` support for cinematic experiences.
Large 77-inch screen offers an incredibly immersive viewing area.
Cons
Energy efficiency class G may result in higher power consumption.
`OLED` screens can be prone to reflections in brightly lit rooms.
While rare with modern `OLEDs`, static images left on screen for very long periods *could* potentially lead to image retention.
Setup, Compatibility & Care
Setup
Unboxing & Placement: Carefully unpack the TV with at least two people due to its size and weight. Choose a stable surface or professional wall-mount installation. Ensure adequate ventilation around the TV.
Connections: Connect your power cable, `HDMI` devices (game consoles, Blu-ray players, soundbars), and other peripherals.
Initial Power On: Follow the on-screen instructions to set up your Google TV account, connect to `Wi-Fi`, and perform channel tuning if using an antenna.
Compatibility
Video Inputs: Multiple `HDMI` ports (Info needed: Specific `HDMI` port versions, e.g., `HDMI 2.1` for advanced gaming features).
Network: Built-in `Wi-Fi` and `Ethernet` for internet connectivity and smart features.
Audio: Supports `eARC/ARC` for simplified soundbar/receiver connection, `Bluetooth` for wireless audio devices.
USB: For media playback and accessory connection.
Care
Screen Cleaning: Use a soft, dry microfiber cloth to gently wipe the screen. For stubborn marks, lightly dampen the cloth with distilled water or a dedicated screen cleaner (apply to cloth, not directly to screen). Avoid harsh chemicals.
General Maintenance: Keep ventilation openings clear. Avoid placing the TV in direct sunlight or near heat sources.
Preventing Image Retention: While modern `OLEDs` are highly resistant, avoid displaying static images (e.g., channel logos, game HUDs) for extended periods at maximum brightness. Utilize screen savers and power-saving features.
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