Bleubird Hoodie - Blue - S

The 'premium' designation comes from the use of 100% high-quality, brushed organic cotton with a heavyweight 500GSM density, which provides a superior feel, warmth, and durability compared to standard hoodie materials.

The unisex fit is designed to be loose and relaxed, aiming for comfort and broad appeal. However, individuals who prefer a more tailored or specific gendered fit may want to consult the size chart for detailed measurements to ensure their desired fit.

To preserve the prints, always wash the hoodie inside out in cold water on a gentle cycle with mild detergent. Avoid bleach, fabric softener, and high heat for drying. Iron on a low setting inside out if needed.

GSM stands for 'grams per square meter'. A 500GSM fabric weight indicates a very dense and heavy material, contributing to the hoodie's warmth and substantial feel.

While the heavyweight cotton makes it ideal for cooler conditions, its breathability allows for wear in milder weather, especially when layered or if you prefer a more relaxed fit. However, it is primarily designed for warmth.

The Wilder Collection features designs inspired by a passion for nature and the outdoors, paying homage to the spirit of everyday adventure.

Due to its unisex, loose fit, consider checking the product's size chart carefully. If the fit is not as expected, it may be a matter of personal preference for fit or a need to exchange for a different size. Consult the size guide for specific measurements.

This can occur with improper washing or drying. Ensure you are washing the hoodie inside out in cold water, using a mild detergent, and avoiding high heat drying or direct ironing on the print. Gentle care will preserve the graphics.

This might be due to the natural characteristics of heavyweight cotton or the specific detergent used. Try a tumble dry on low heat or wear the hoodie for a while to help soften the fabric. Ensure you are using a mild detergent and avoiding fabric softeners.