Clairol Nice'n Easy Crme Pure Brunettes Permanent Hair Dye - 5BB Medium Blush Brown

The Pre-Colour Detox Serum purifies your hair by removing metal build-up, ensuring that no impurities interfere with the pure development of your desired brunette color.

There are three easy steps: DETOX (apply serum), DYE (mix and apply color), and TREAT (rinse and apply enriched treatment).

The box contains 1 Pre-Colour Detox Serum Sachet, 1 Permanent PureTone Colour Cream, 1 Colour Activator, and 1 Enriched Intense Treatment Tube.

This is a permanent hair dye, and the pro-grade brown tones are designed to stay pure until you recolor your hair, typically several weeks depending on your hair growth and care routine.

You should start applying the color mixture from the roots of your hair, working your way down to ensure even coverage.

The Pure Tone System uses pro-grade brown tones to create rich brunette shades that remain pure and vibrant until you choose to recolor.

Ensure you applied the Pre-Colour Detox Serum to dry hair before coloring. This step is crucial for removing metal build-up that can impact the final shade's purity. Also, verify that the color cream and activator were thoroughly mixed.

During the DYE step, ensure the color mixture is applied thoroughly and evenly, starting from the roots and distributing it consistently throughout your hair. Skipping sections or uneven application can lead to patchy results.

While the product aims to 'stay pure until you recolor,' environmental factors or improper application can affect longevity. Ensure you fully utilized the Enriched Intense Treatment after coloring, as it helps lock in the color and nourish the hair.