AMI Paris De Coeur Sweatshirt - Black - Wool

Virgin wool refers to wool that has not been processed or woven before. It is typically softer, stronger, and more breathable than recycled or reprocessed wool, as its fibers are intact and have not been damaged by prior use or chemical treatments.

Virgin wool is naturally temperature-regulating. While excellent for cooler weather, its breathability can make it comfortable in mild conditions as well. It may be too warm for hot summer days, but it's a versatile piece for autumn, winter, and spring.

Once completely dry, fold the sweatshirt neatly to prevent stretching or creasing and store it in a drawer or on a wide, padded hanger. Avoid wire hangers, which can distort the shoulder shape over time. Ensure it is clean before storing for extended periods to deter pests.

The Ami De Coeur (French for 'Ami of the Heart') is the iconic red heart-shaped logo with an 'A' at its center, representing friendship and the brand's founder, Alexandre Mattiussi's signature. It's a key identifier of AMI Paris garments.

It is generally not recommended to iron wool garments like this sweatshirt directly, as high heat can damage the fibers. If necessary, use a steamer on a low setting or iron on the lowest wool setting with a pressing cloth between the iron and the garment, using very light pressure.

With proper care (hand washing in cool water with appropriate detergent, avoiding harsh chemicals, and air drying away from direct sunlight), the classic black colour should retain its richness for a long time. Improper care, however, can lead to fading.

This often occurs if the garment was machine washed or dried incorrectly. Always hand wash in cool water and lay flat to dry, as per instructions. Gentle reshaping while damp can sometimes help, but prevention is key.

Pilling can occur with friction, especially on wool. Use a fabric shaver or a lint brush specifically designed for wool to gently remove pills. Reduce friction during wear and avoid harsh washing methods.

Ensure you are using a mild, wool-specific detergent. Residual detergent can sometimes cause roughness. A final rinse with a small amount of white vinegar (then thoroughly rinsed out) can help soften wool fibers. Ensure thorough rinsing to remove all detergent.

Always wash in cool water with a detergent designed for dark colours or wool. Avoid harsh chemicals or excessive exposure to direct sunlight during drying, which can cause fading over time. Ensure thorough rinsing to prevent detergent residue which can dull fabric.