Pureology Strength Cure Blonde Shampoo - 266ml Double

For best results in neutralizing brassiness and maintaining blonde tones, use 2-3 times per week, or as needed, alternating with your regular shampoo. For strengthening benefits, it can be used consistently if your hair needs it.

While it can be used on natural blonde hair, its primary benefits are for color-treated blonde hair, particularly after lightening. It may be too intense or drying for some natural hair types.

No, this shampoo is formulated to be sulfate-free and safe for color-treated hair. It is designed to preserve hair color while toning and strengthening.

The 'Strength Cure' line is formulated with ingredients designed to repair and strengthen damaged hair fibers, which is particularly beneficial for hair that has been weakened by chemical processes like bleaching.

Pureology products are known for being vegan and cruelty-free. Always check the latest packaging or official Pureology website for the most current ingredient and formulation information.

The purple pigments in the shampoo are designed to counteract yellow and orange tones in blonde hair through the principle of color theory (purple cancels yellow). This helps to maintain a cooler, more desirable blonde shade.

The Strength Cure Blonde Shampoo is specifically targeted at blonde, color-treated hair that needs toning to combat brassiness and repair from lightening processes. Other Pureology shampoos cater to different concerns like hydration, color vibrancy for non-blonde shades, or volume.

Reduce the frequency of use. Try alternating with a moisturizing shampoo. Ensure you are rinsing thoroughly after shampooing.

Use less product or decrease the frequency of washes. Follow up with a rich conditioner, preferably from the Pureology Strength Cure line, or a deep conditioning mask.

Ensure hair is thoroughly wet before applying shampoo. You may need slightly more product than usual, especially on very oily hair. If using an older bottle, the consistency might change slightly.

Leave the shampoo on the hair for an extra 1-2 minutes (as per product instructions or testing tolerance) to allow the violet pigments more time to work. Ensure you are applying evenly to all affected areas.