L'Oreal Paris Dia Colour Demi Permanent Gloss Colour - 7.44 - Copper

Dia Color by L'Oreal Paris is a professional demi-permanent tone-on-tone hair color that provides ...

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Full details

L'Oreal Paris Dia Colour in 7.44 Copper is a professional-grade, demi-permanent gloss treatment designed for adults seeking to enhance their hair with vibrant copper tones and reflective shine. It is an excellent choice for first-time color users or those looking to refresh existing color, though it is important to note that as a demi-permanent formula, it will gradually fade over time rather than offering permanent coverage.

All features

Age Groupadult
ColourCopper
GenderUnisex
Model Part Number7.44
BrandL'Oreal Paris

Extended Product Information

FAQs

Does this color contain ammonia?

No, Dia Colour is an ammonia-free demi-permanent gloss, designed for a gentler application process.

Can I use this to cover stubborn grays?

Dia Colour is designed for tone-on-tone enrichment. It can blend away early grays, but will not provide the 100% opaque coverage of a permanent color.

How long does the color last?

As a demi-permanent gloss, it typically lasts for up to 6 weeks, depending on hair porosity and frequency of washing.

What developer should I use?

You should use the Diactivateur developer specifically designed for the L'Oreal Dia range to achieve the best results.

Is this product suitable for all hair types?

Yes, it is suitable for all hair types, though results vary based on natural hair level and health.

Troubleshooting

Color result is too dark

Ensure the processing time is strictly followed; over-processing can cause the pigment to saturate too deeply.

Uneven color deposit

Check hair porosity before application; highly porous ends may absorb more color, requiring a protective pre-treatment.

Copper tone fading too quickly

Avoid hot water when washing and use color-depositing conditioners between salon-style treatments.

Pros and Cons

Pros

  • Adds significant shine and vibrancy to the hair
  • Gentle formula suitable for hair health maintenance
  • Easy to mix and apply with 1:1.5 ratio
  • Ideal for first-time color users

Cons

  • Not a permanent hair color
  • Fade occurs naturally over subsequent washes
  • Requires professional developer for activation
  • May not provide full grey coverage

Setup, Compatibility & Care

To prepare the color, mix one part of the Dia Colour cream with 1.5 parts of the appropriate developer. Ensure the mixture is blended thoroughly in a non-metallic bowl until smooth. Apply to clean, damp hair and process according to the manufacturer's suggested timing. For long-term care, use color-safe, sulfate-free shampoos to preserve the copper pigments. Since this is a gloss treatment, it is compatible with most hair types but should be strand-tested first if your hair is highly porous or previously chemically straightened.