The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uni...The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration. Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation. The brand, founded by makeup guru and Nigerian-born Sharon Chuter, strives to offer a wide variety of makeup to suit all skin tones, allowing everybody to feel confident and empowered. The uniquely-crafted foundation glides effortlessly across the skin, the lightweight texture allowing it to avoid sinking into fine lines or looking cakey. An ingenious identifier, known as the Fitzpatrick scale, is utilised in order to determine how different skin types react to the sun, which made it possible for UOMA to recognise six different skin categories. Thanks to this, the foundation range is highly inclusive and wearable, catering to the individual needs of different complexions to allow everybody to find their ‘Skin Kins’. For example, ‘White Pearl’, crafted for extremely pale skin, is infused with Microalgae to neutralise the look of redness. ‘Black Pearl’, for very deep skin tones, is boosted with an enrichment of Tomato Extract, allowing it to assist with the look of dullness and to promote luminosity. Complete with a buildable formula that allows minimal to full coverage, the foundation dries to a photo-ready matte finish, offering the appearance of baby-smooth, radiant skin. Biomimicry Pigments allow the formula to attempt to replicate your complexion, encouraging a natural-looking, blurred aesthetic. HYDRATING BUILDABLE COVERAGE FRAGARANCE FREE LONG LASTING VIBRANT MATTE FINISH
UOMA Beauty Say What Foundation 30ml (Various Shades) - Brown Sugar T1N£3.95 delivery£14.75Visit shop →
UOMA Beauty Say What Foundation 30ml (Various Shades) - Black Pearl T1W£3.95 delivery£14.75Visit shop →
Product Information
Full details
The UOMA BEAUTY Say What?! Foundation is designed for anyone seeking a long-lasting, vibrant-matte finish with hydrating benefits. It's ideal for those wanting a buildable foundation that caters to various skin tones and types. A wide range of shades is available, but finding your perfect match might require some experimentation. The foundation uses Biomimicry Pigments for a skin-like finish, offering a blurred, radiant appearance.
All features
Brand
Uoma Beauty
Extended Product Information
FAQs
How do I find my perfect shade?
UOMA BEAUTY offers a wide range of shades. It is recommended to use the Fitzpatrick scale to determine your undertone and skin category, which can help in finding a suitable match. If possible, test different shades on your jawline in natural light.
Is this foundation suitable for sensitive skin?
Yes, the foundation is fragrance-free, making it suitable for sensitive skin. However, always perform a patch test before full application.
How can I achieve a full coverage look?
Apply the foundation in thin layers, building up coverage as needed. Use a sponge or brush to blend thoroughly, and consider using a concealer for extra coverage on specific areas.
How long does the foundation last?
The foundation is designed for long-lasting wear. With proper preparation and setting, it can last throughout the day.
Can I use this foundation with other makeup products?
Yes, this foundation is compatible with various makeup products, including primers, concealers, and setting powders. Ensure products complement each other for best results.
How do I clean my makeup brushes and sponges?
Clean your applicators regularly with a brush cleaner or mild soap and water. Rinse thoroughly and allow them to air dry.
Where is the foundation made?
The product information does not specify where the product is made.
Troubleshooting
Foundation appears cakey or patchy.
Ensure your skin is properly moisturized and primed before application. Use a damp sponge for a smoother application and avoid applying too much product at once.
Foundation doesn't match my skin tone.
Try mixing different shades to create a custom color. Test the foundation in natural light to ensure the best match.
Foundation settles into fine lines.
Use a primer designed to fill in fine lines. Set the foundation with a translucent powder to prevent creasing.
Pros and Cons
Pros
Wide range of shades to match diverse skin tones.
Buildable coverage allows for customized looks.
Long-lasting and vibrant-matte finish.
Hydrating formula that keeps skin moisturized.
Uses Biomimicry Pigments for a natural appearance.
Cons
Finding the exact shade match might require some trial and error.
May not be suitable for those who prefer a dewy finish.
Requires proper skincare preparation for optimal results.
Setup, Compatibility & Care
Preparation: Start with a clean, moisturized face. Use a primer suitable for your skin type to create a smooth base and extend wear.
Application: Apply the foundation using a sponge, brush, or your fingers. Start with a small amount and build up coverage as needed. Blend thoroughly for a seamless finish.
Compatibility: This foundation works well with various makeup products. Ensure your skincare routine complements the foundation for best results.
Care: Store the foundation in a cool, dry place. Ensure the cap is tightly closed to prevent the product from drying out. Clean your applicators regularly to maintain hygiene and ensure a smooth application.