L'Oreal Color Riche Matte Addiction Lipstick - 640 Erotique - Red

Ensure lips are exfoliated and moisturized before application. Apply a thin layer of lip balm, let it absorb, then blot before applying lipstick. The oils in this formula are designed to help, but proper lip prep is key for any matte lipstick.

Use a lip liner that matches the lipstick shade or is a neutral colour. Outline and slightly fill in your lips with the liner before applying the lipstick. This creates a barrier to prevent bleeding.

For maximum wear, apply one coat, blot gently with a tissue, and then apply a second coat. Avoid rubbing lips together excessively. For meals, reapplication may be necessary.

Store the lipstick in a moderate temperature. If it's too cold, it may harden slightly. Warm it gently in your pocket for a few minutes before application. Avoid leaving it in very cold environments.

Check the Period After Opening (PAO) symbol on the packaging. If the product is past its recommended open-date shelf life, it should be discarded. Store properly to maximize shelf life.

Yes, it delivers a bold matte finish. However, unlike many matte lipsticks, it's enriched with camellia and jojoba oils, which are designed to provide a more moisturising and comfortable wear, reducing the typical dry feeling.

The L'Oreal Paris Colour Riche Matte Lipstick is formulated for long-lasting wear. While individual results vary based on activities like eating and drinking, you can expect the rich colour to remain vibrant for several hours. Applying with a lip liner and blotting can extend wear time.

The PAO (Period After Opening) symbol is an international symbol used on cosmetic products. It looks like an open jar with a number followed by an 'M' (e.g., '12M'). This indicates the number of months the product is safe to use once it has been opened for the first time. Always check this symbol for optimal product hygiene and performance.

While the formula is enriched with moisturizing oils, if you have very sensitive skin or known allergies, it's always recommended to do a patch test on a small area of your skin (like your inner wrist) before applying to your lips. Consult the ingredient list if you have specific concerns.

To remove, use a dedicated oil-based makeup remover, micellar water, or a cleansing balm. Apply the remover to a cotton pad, gently press it onto your lips for a few seconds, then wipe away. Repeat until all traces of the lipstick are gone.