DEFY DAMAGE PROTECTIVE SHAMPOO FOR BOND STRENGTHENING & COLOR LONGEVITY: With a rich, luxurious la...DEFY DAMAGE PROTECTIVE SHAMPOO FOR BOND STRENGTHENING & COLOR LONGEVITY: With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Cutting-edge technology, merged with powerful protectants, join forces to create hair that's brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID, the exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. MORINGA SEED OIL, a rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness. ARGININE, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal. A gentle daily cleanser forumulted with damage preventing ingredients that result in shiny smooth and clean strands. The Joico Defy Damage Protective Shampoo has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.The bond-strengthening and colour protecting shampoo works into a rich and luxurious lather to gently yet effectively lift away dirt, build-up and impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient and vibrant. Expect smoother, shinier-looking hair that feels clean and refreshed.Free from SLS/SLES (sodium lauryl/sodium laureth) sulphates.
Best current price£20.15from Cloud 10 Beauty UK & Ireland
This guide is for anyone looking to maintain healthy, vibrant hair while protecting it from damage. The Joico Defy Damage Protective Shampoo gently cleanses while strengthening hair bonds and preserving color. However, it's important to note that results may vary depending on hair type and existing damage levels. This shampoo utilizes SmartRelease Technology to continuously deliver ingredients that repair, strengthen, and protect hair. It also features Protective Lipids and Moringa Seed Oil to boost shine and softness.
All features
Age Group
adult
Gender
Unisex
Series
Defy Damage
Model Part Number
JD04
Brand
Joico
Extended Product Information
FAQs
How often should I use this shampoo?
This shampoo is gentle enough for daily use.
Is this shampoo sulfate-free?
Please refer to the product label for the complete ingredient list.
Can I use this on extensions?
Yes, but always check with your stylist first.
Will this protect my hair from the sun?
Yes, the Protective Lipids in the shampoo offer some protection from UV damage, but it is not a substitute for sun protection products.
What is SmartRelease Technology?
It is a one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Can I use other Joico products with this shampoo?
Yes, this shampoo works well with other Joico products, especially the Defy Damage line.
Troubleshooting
Hair feels dry after use.
Consider using a more hydrating conditioner or deep conditioning treatment.
Color seems to fade quickly.
Ensure you are using the shampoo consistently and avoid excessive sun exposure. Consider using a color-depositing conditioner.
Pros and Cons
Pros
Strengthens hair and reduces breakage.
Protects hair color from fading.
Leaves hair feeling soft and smooth.
Gentle enough for daily use.
Provides protection against various forms of damage (heat, UV).
Cons
May not be suitable for all hair types (e.g., those with extreme oiliness).
Results may not be immediately noticeable.
Additional products may be needed for specific hair concerns (e.g., deep conditioning).
Can be a bit more expensive than some other shampoos.
Setup, Compatibility & Care
Application: Apply a small amount to wet hair, lather, and rinse thoroughly. Repeat if necessary.
Compatibility: Compatible with all hair types, especially beneficial for color-treated and damaged hair.
Care:
For optimal results, use in conjunction with the Joico Defy Damage Conditioner.
Avoid contact with eyes. If contact occurs, rinse immediately with water.