La Riche Directions Semi-Permanent Hair Color 100ml Tub - White Toner

Bright White Toner – Neutralizes yellow or brassy tones to achieve a clean, cool blonde or white f...

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This guide is for individuals looking to neutralize yellow or brassy tones in bleached or lightened hair to achieve a clean, cool blonde or white finish. The key benefit is a semi-permanent formula that offers gentle fading over 4-6 weeks without harsh regrowth. A caveat is that it requires pre-lightened hair to be effective. This product is a ready-to-use cream toner, enriched with conditioning agents, and is vegan & cruelty-free.

All features

Age Groupadult
ColourWhite
GenderUnisex
Model Part Number5060549770852
BrandLa Riche

Extended Product Information

FAQs

Do I need to use a developer with this white toner?

No, the La Riche Directions White Toner is a ready-to-use cream formula and does not require a developer. It's designed for direct application on pre-lightened hair.

What level of blonde do I need before using this toner?

For the best results, your hair should be pre-lightened to a pale yellow stage, similar to the inside of a banana peel. This is typically a level 9 or 10 on the hair color level system.

How long does the toner typically last?

The semi-permanent formula generally lasts between 4 to 6 weeks, depending on hair care practices and washing frequency. It fades gently over time.

Can I use this toner on dark brown or black hair?

No, this white toner is designed to neutralize yellow tones in pre-lightened hair. It will not lighten dark hair and will likely not show up effectively. You would need to bleach your hair first.

Is this product suitable for sensitive scalps?

While it is vegan and cruelty-free and formulated with conditioning agents, it is still a chemical product. We recommend performing a patch test 48 hours before application, especially if you have a sensitive scalp, to check for any adverse reactions.

Can I use this toner to achieve silver or grey hair?

This toner neutralizes yellow tones to create a clean white base. To achieve silver or grey hair, you would typically use this toner first to create the neutral base, and then apply a silver or grey semi-permanent dye over it.

How do I store the remaining product?

Close the tub tightly after each use and store it in a cool, dry place away from direct sunlight. Ensure the lid is sealed to prevent the cream from drying out.

Troubleshooting

Toner did not neutralize yellow tones effectively.

Ensure hair was pre-lightened to a sufficiently pale yellow base (level 9-10). If hair is still too dark or brassy, it may require further lightening before toning. Check application for evenness and ensure sufficient product was used.

Uneven toning or patchy results.

This can occur due to uneven lightening or inconsistent application. Ensure an even application of the toner, saturating all strands. For future applications, focus on achieving a more uniform base color during the lightening process.

Hair feels dry or rough after application.

While the toner contains conditioning agents, the lightening process itself can affect hair texture. Use a deep conditioner or hair mask after rinsing. Avoid excessive heat styling and consider using a leave-in conditioner.

Color faded much faster than expected (less than 4 weeks).

Hair porosity, washing frequency, water temperature, and use of harsh shampoos can affect longevity. Try washing hair less often with cooler water and sulfate-free products. Avoid chlorine or saltwater exposure where possible.

Pros and Cons

Pros

  • Achieves a clean, cool white or blonde tone.
  • Semi-permanent formula with gentle fading.
  • No developer needed, easy to apply.
  • Vegan and cruelty-free formulation.
  • Contains conditioning agents for hair health.

Cons

  • Requires hair to be pre-lightened to a very pale blonde for best results.
  • Results may vary depending on the starting hair color and porosity.
  • Semi-permanent nature means color will fade over time.

Setup, Compatibility & Care

Setup & Application:

  1. Ensure hair is clean, dry, and has been pre-lightened to a pale yellow (level 9-10).
  2. Wear protective gloves to avoid staining hands.
  3. Apply the cream toner evenly to the desired sections of hair using a tint brush or gloved hands.
  4. Leave on for 20-30 minutes, or until the desired level of toning is achieved. Monitor processing closely.
  5. Rinse hair thoroughly with cool water until the water runs clear.
  6. Follow with a conditioner, preferably one for color-treated hair.

Compatibility:

  • This toner is compatible with all hair types that have been successfully pre-lightened to a pale yellow or lighter.
  • It is not designed for use on virgin, unbleached, or dark hair.
  • Can be used over existing Directions semi-permanent colors to neutralize underlying tones if needed, but strand testing is recommended.

Care:

  • To maximize the longevity of the toner, wash hair with cool water and sulfate-free shampoos.
  • Limit washing frequency.
  • Avoid heat styling tools where possible, or use a heat protectant spray.
  • The conditioning formula helps maintain hair health, but regular deep conditioning treatments are still beneficial.