Wella Professionals Color Touch Pure Naturals Lightest Blonde - 60ml

Wella Color Touch enables you to have more fun while providing an oxidising semi-permanent service...

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Product Information

Full details

This guide is for individuals seeking a gentle, ammonia-free semi-permanent hair color for enhancing natural tones or achieving a blonde shade. The key benefit is its hair-enhancing keratin and natural wax formula, offering excellent grey coverage and shine without harsh chemicals. A potential caveat is that semi-permanent color will gradually fade and requires mixing with Wella Color Touch Emulsion for optimal results. Key features include its ammonia-free formulation, suitability for all hair types, and a focus on natural color enhancement with added shine.

All features

Age Groupadult
ColourBlue
GenderUnisex
Model Part Number4015600033927
BrandWella Professionals

Extended Product Information

FAQs

Is Wella Color Touch Pure Naturals 10/0 ammonia-free?

Yes, Wella Color Touch Pure Naturals is an ammonia-free semi-permanent hair color.

Do I need a developer with Wella Color Touch Pure Naturals?

Yes, for optimal results, it is recommended to mix Wella Color Touch Pure Naturals with Wella Color Touch Emulsion in a 1:2 ratio.

How long does the color last?

As a semi-permanent color, Wella Color Touch typically lasts through 20-24 washes, gradually fading over time.

Can this product lighten my hair?

Wella Color Touch is a demi-permanent color designed for tone-on-tone coloring, enhancing natural color, or darkening. It does not provide significant lightening, especially on darker hair.

What is the difference between Color Touch and permanent hair color?

Color Touch is semi-permanent and ammonia-free, offering less lift and commitment than permanent color, which uses ammonia and peroxide for longer-lasting results and greater color change.

How much product is in one box?

Each box of Wella Color Touch Pure Naturals 10/0 contains 60ml of color.

Can I use this on previously colored hair?

Yes, it can be used on previously colored hair to refresh the tone or blend regrowth. However, always perform a strand test to predict the outcome.

Troubleshooting

Color is not developing evenly

Ensure hair was properly sectioned and the color mixture was applied uniformly. Check that the correct Wella Color Touch Emulsion was used and mixed in the proper ratio. Ensure the processing time was followed.

Hair feels dry after application

Rinse thoroughly and use a rich, color-safe conditioner or a specialized post-treatment mask. Avoid over-processing and excessive heat styling.

Color fades too quickly

Use sulfate-free, color-safe shampoos and conditioners. Minimize washing frequency and avoid hot water. Protect hair from UV exposure.

Skin irritation during application

Immediately rinse the product from the skin with cool water. Ensure a skin sensitivity test was performed 48 hours prior. If irritation persists, discontinue use.

Pros and Cons

Pros

  • Ammonia-free formula for a gentler experience.
  • Enriched with keratin and natural wax for hair health.
  • Provides excellent grey coverage.
  • Offers a natural-looking color enhancement and shine.
  • Semi-permanent, allowing for flexible color changes.

Cons

  • Requires mixing with Wella Color Touch Emulsion (sold separately).
  • Color will fade over time.
  • May not achieve significant lightening on darker hair.
  • Results can vary based on natural hair color and condition.

Setup, Compatibility & Care

Preparation:

  1. Ensure you have Wella Color Touch Emulsion (recommended developer) and Wella Color Touch 10/0.
  2. Wear protective gloves throughout the application process.
  3. Protect clothing and skin with an old towel or cape.

Mixing:

  • For optimal results, mix Wella Color Touch Pure Naturals 10/0 with Wella Color Touch Emulsion in a 1:2 ratio (e.g., 30ml color to 60ml emulsion). Use a non-metallic bowl and applicator.

Application:

  • Apply the color mixture evenly to dry, unwashed hair.
  • For first-time application on virgin hair, apply to mid-lengths and ends first, then roots.
  • For re-touching, apply to roots first, then mid-lengths and ends.

Processing Time:

  • Process for 20 minutes (or 30 minutes with heat).
  • Rinse thoroughly until water runs clear.

Care:

  • After rinsing, shampoo gently and apply a color-safe conditioner or Wella Color Post-Treatment.
  • Avoid harsh shampoos and heat styling immediately after coloring to prolong color vibrancy.

Compatibility:

  • Suitable for all hair types.
  • Ideal for achieving blonde tones, enhancing natural color, grey coverage, and color correction.
  • Always perform a strand test and skin sensitivity test 48 hours before full application.

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