Schwarzkopf's Permanent Oil Colouration technology infuses the colour pigments deeply into the hai...Schwarzkopf's Permanent Oil Colouration technology infuses the colour pigments deeply into the hair fibre, for strong and healthy-looking hair with rich and long-lasting colour. This hair mask features the HaptIQ system which creates new micro-bonds within the hair, whilst enveloping it with a protective layer and strengthening it for up to 90% less hair breakage. With a mask containing 4 caring oils to provide ultimate nourishment after colouration and restore strength for healthy-looking hair, this permanent Oleo Intense blonde hair dye leaves the hair feeling soft, silky, and shiny. This shade is suitable for light blonde to dark blonde natural hair and for all hair textures with perfect grey hair coverage. Final colour result depends on your natural hair colour. Package contents: 1x50 ml tube with caring colour cream hair dye brown, 1x50 ml applicator bottle with developer lotion, 1x15 ml sachet of rich oil mask, 1 instruction leaflet, 1 pair of gloves. Perfect Grey Coverage, Ammonia Free. Strong & Healthy-Looking Hair. Up to 90% Less Hair Breakage. HaptIQ - Beautiful hair results you can feel. Instrumental test with and without mask. The highlighted colour result shows the model's hair colour on the front. The colour result depends on your natural hair colour. This shade is suitable for all hair textures and for up to 30% grey hair. Lasts permanently. Mask with 95%** ingredients from natural origin. ** Including water. From the Schwarzkopf Labs, for over 120 years, we've been pioneers in hair, working tirelessly to bring expertise and precision to everything we do. As true experts, we recognise, respect, and celebrate all hair types. Permanent Oil Colouration, No ammonia, Long-lasting colour, Perfect grey coverage, Supreme Care with 4 Caring Oils.
Schwarzkopf Oleo Intense 4-60 Gold Brown Permanent Oil Colour - 3 PackFree delivery in 1–3 days£25.00Visit shop →
Product Information
Full details
The Schwarzkopf Oleo Intense Permanent Hair Colour Light Ash Blonde 10-50 is designed for individuals seeking a long-lasting, ammonia-free hair color solution that provides perfect grey coverage and significant hair care benefits. This innovative oil coloration deeply infuses pigments for rich color while the HaptIQ System and caring oils work to strengthen hair and reduce breakage, leaving it soft, silky, and shiny. However, it's important to remember that the final color outcome will vary based on your natural hair color.
All features
Age Group
adult
Gender
Female
Brand
Schwarzkopf
Extended Product Information
FAQs
Is Schwarzkopf Oleo Intense truly ammonia-free?
Yes, the Schwarzkopf Oleo Intense range, including the Light Ash Blonde 10-50, is formulated without ammonia. It uses an oil-based coloration technology to infuse color into the hair fiber.
How long does the colour last?
This is a permanent hair colour. It is designed to provide long-lasting, rich colour that does not wash out and grows out naturally with your hair. Regular root touch-ups will be needed as your hair grows.
Can I use this shade if I have more than 30% grey hair?
This shade is optimized for up to 30% grey hair for perfect coverage. While it may still provide some coverage for higher percentages of grey, the final result might not be as uniform or intense. Consider consulting a professional if you have significantly more grey hair.
What is the HaptIQ System and how does it benefit my hair?
The HaptIQ System is Schwarzkopf's bonding technology integrated into the Rich Oil Mask. It works by creating new micro-bonds within the hair, enveloping the hair with a protective layer, and restoring strength, leading to up to 90% less hair breakage*.
What should I do if my natural hair color is darker than recommended?
If your natural hair color is darker than dark blonde, this Light Ash Blonde shade may not achieve the desired lightness or ash tone. The result will be a subtle lift or tone, but not a significant lightening. It's always best to stick to the recommended natural hair color range for optimal results.
How often can I re-apply this hair colour?
As a permanent hair colour, re-application is typically done for root touch-ups, usually every 4-6 weeks, depending on your hair growth. Avoid coloring your full head too frequently to prevent unnecessary stress on your hair.
Troubleshooting
Colour appears uneven or patchy
Ensure the color mixture was applied evenly and thoroughly saturated all sections of hair. Use a comb to distribute the product evenly during application. Make sure to follow the recommended development time.
Colour is not as light or ash as expected
The final color result is highly dependent on your natural hair color. If your natural hair is darker than light blonde, the result may be less intense. Ensure you followed the development time precisely; under-developing can lead to less vibrant results.
Grey hair is not fully covered
This shade is designed for up to 30% grey hair. For higher percentages of grey, a different shade or specialized grey-coverage product might be needed. Ensure sufficient product was applied to grey areas and left for the full recommended development time.
Hair feels dry or damaged after coloring
While Oleo Intense aims to reduce damage, hair coloring can be drying. Ensure you used the entire Rich Oil Mask sachet after rinsing and left it on for the recommended time. Follow up with color-safe, moisturizing hair care products in subsequent washes.
Scalp irritation or itching
Always perform an allergy alert test 48 hours before use. If irritation occurs during or after application, rinse immediately and discontinue use. Consult a doctor if symptoms persist. Do not apply to an irritated or damaged scalp.
Pros and Cons
Pros
Ammonia-Free Formula: Gentler on hair and scalp with no strong odor.
Excellent Grey Coverage: Reliably covers up to 30% grey hair for an even finish.
Long-Lasting, Vibrant Colour: Provides rich, deep color that endures over time.
Hair Strengthening HaptIQ System: Actively works to reduce breakage by up to 90%* during and after coloring.
Intensive Post-Coloration Care: The included mask with 4 caring oils leaves hair feeling soft, silky, and shiny.
Versatile Shade: Suitable for various natural blonde shades and all hair textures.
Cons
Colour Variation: The final result is dependent on your natural hair color, which can lead to slight variations from the box image.
Contains Chemicals: Despite being ammonia-free, it is still a permanent dye and requires a patch test and careful handling.
Temporary Commitment: As a permanent dye, changing the color significantly later may require additional processes.
Setup, Compatibility & Care
Setup Instructions
Perform an Allergy Alert Test: Always conduct a skin allergy test 48 hours before each use, even if you have colored your hair before. Follow the instructions in the leaflet carefully.
Preparation: Put on the supplied gloves. Drape an old towel around your shoulders to protect clothing. Have a clock nearby to monitor development time.
Mixing: Unscrew the cap of the applicator bottle containing the developer lotion. Pierce the seal of the caring colour cream tube with the reverse of the cap. Squeeze the entire contents of the tube (the caring colour cream) into the applicator bottle.
Shake Well: Close the applicator bottle securely and shake it vigorously until all components are thoroughly mixed and form a smooth cream.
Application: Immediately unscrew the tip of the applicator bottle and apply the mixture according to the instructions for full head or root application, ensuring even distribution.
Development Time: Leave the color on for the time specified in the instruction leaflet (typically 30-45 minutes).
Rinsing: Once the development time is complete, rinse hair thoroughly with warm water until the water runs clear.
Post-Colouration Care: Apply the Rich Oil Mask sachet to wet hair, leave on for the recommended time (usually 2 minutes), then rinse thoroughly.
Compatibility
Natural Hair Colour: This shade (10-50 Light Ash Blonde) is suitable for natural hair colors ranging from light blonde to dark blonde.
Grey Hair: Provides perfect grey coverage for individuals with up to 30% grey hair.
Hair Texture: Compatible with all hair textures.
Other Treatments: Not recommended for use immediately after perming, relaxing, or extensive bleaching. Wait at least two weeks.
Care Tips
Use the Included Mask: Always use the provided Rich Oil Mask immediately after coloring to maximize nourishment and benefit from the HaptIQ system.
Colour-Safe Products: Use shampoos and conditioners specifically designed for color-treated hair to help maintain vibrancy and extend color life.
Limit Heat Styling: Reduce the frequency of heat styling and always use a heat protectant to prevent premature fading and damage.
Sun Protection: Protect your hair from prolonged sun exposure, which can cause color to lighten or change tone.