Jack Wills 600gsm Pure Egyptian Cotton Towel - White

GSM stands for 'Grams per Square Meter.' A 600 GSM rating indicates a medium-to-heavy weight towel, offering a good balance of absorbency, plushness, and durability without being excessively heavy.

Egyptian cotton has extra-long staple fibers, which create a stronger, softer, and more lustrous yarn. This results in towels that are highly absorbent, exceptionally soft, and durable.

It is not recommended to use bleach on your Egyptian cotton towel, as it can weaken the fibers and damage the color, reducing the towel's lifespan and softness.

For daily use, it's generally recommended to wash towels every 3-4 days to maintain hygiene and prevent bacterial growth. However, this can vary based on usage frequency and humidity.

A Bath Towel is typically smaller (e.g., 70x127cm) while a Bath Sheet is significantly larger (e.g., 100x150cm), offering more coverage and a more luxurious wrap.

While fabric softener might make a towel feel softer initially, it actually coats the cotton fibers, reducing their ability to absorb water over time. It's best to avoid fabric softeners for optimal absorbency.

Avoid fabric softeners and high heat drying. Ensure you are using a mild detergent. You can try adding a cup of white vinegar to the rinse cycle to help restore softness.

Fabric softeners and detergent build-up can reduce absorbency. Wash the towel again with a small amount of vinegar or baking soda (not together) in the rinse cycle to strip away residues.

High heat in the washing machine or dryer can cause shrinkage. Always use a gentle cycle and low heat for drying. Check the care label for specific temperature recommendations.

Washing with harsh detergents or at high temperatures can lead to fading. Use a mild detergent and wash in cold or warm water. Avoid direct sunlight when air drying, as it can bleach colors.