Revive the look of salon-fresh blonde color with Aveda's Blonde Revival Purple Toning Shampoo. Thi...Revive the look of salon-fresh blonde color with Aveda's Blonde Revival Purple Toning Shampoo. This low-lather shampoo is designed to maximize toning benefits while gently cleansing hair, neutralizing unwanted yellow or brassy tones for a brighter, more illuminated blonde result. Formulated without sulfates, it effectively cleanses without stripping the hair. For optimal results, use with the Blonde Revival Purple Toning Conditioner. This triple-action system, when used together, delivers brighter, illuminated blonde hair after just one use. It reawakens salon-fresh blonde color with violet-rich pigments, revives softness by hydrating and conditioning over-processed hair with nourishing lightweight oils like acai and passionfruit, and restores smoothness, leaving hair feeling smooth and healthy. It is suitable for blonde, grey, or naturally silver hair. The formula is vegan, cruelty-free, sulfate-cleanser free, and silicone-free, featuring Aveda's signature pure-fume™ aroma with notes of osmanthus, certified organic orange, and cedarwood. For progressive toning benefits, it can be left on wet hair for 1-3 minutes depending on the desired level of neutralization, then rinsed thoroughly. Toning results may vary.
Revive the look of salon-fresh blonde color with Aveda's Blonde Revival Purple Toning Shampoo. This low-lather shampoo is designed to maximize toning benefits while gently cleansing hair, neutralizing unwanted yellow or brassy tones for a brighter, more illuminated blonde result. Formulated without sulfates, it effectively cleanses without stripping the hair. For optimal results, use with the Blonde Revival Purple Toning Conditioner. This triple-action system, when used together, delivers brighter, illuminated blonde hair after just one use. It reawakens salon-fresh blonde color with violet-rich pigments, revives softness by hydrating and conditioning over-processed hair with nourishing lightweight oils like acai and passionfruit, and restores smoothness, leaving hair feeling smooth and healthy. It is suitable for blonde, grey, or naturally silver hair. The formula is vegan, cruelty-free, sulfate-cleanser free, and silicone-free, featuring Aveda's signature pure-fume™ aroma with notes of osmanthus, certified organic orange, and cedarwood. For progressive toning benefits, it can be left on wet hair for 1-3 minutes depending on the desired level of neutralization, then rinsed thoroughly. Toning results may vary.