La Riche Directions Semi-Permanent Hair Color - Midnight Blue

La Riche Directions is a leading name in semi-permanent hair color, trusted by professionals and e...

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eBayLa Riche Directions Midnight Blue Semi-Permanent Conditioning Hair Dye 100ml
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OnBuy.comLa Riche Directions Midnight Blue
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CosmetifyLa Riche Directions Semi-Permanent Hair Colour Midnight Blue
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www.attitudeclothing.co.ukDirections Hair Colour Semi-Permanent Hair Dye
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RackhamsLa Riche Blue Directions Semi-Permanent Hair Color 88Ml Tubs - Midnight
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Product Information

Full details

La Riche Directions Midnight Blue is a professional-grade semi-permanent hair color designed for adults looking to achieve an intense, vibrant blue hue without harsh chemicals. It is ideal for those who prefer a vegan-friendly and ammonia-free coloring process, though it requires pre-lightened hair to achieve the most accurate and long-lasting results.

All features

Age Groupadult
ColourBlue
GenderUnisex
Model Part Number5034843001257
BrandLa Riche

Extended Product Information

FAQs

Does this product contain ammonia?

No, La Riche Directions is free from ammonia, peroxide, and PPD.

Can I mix this with other colors?

Yes, it is fully mixable with any other shade in the La Riche Directions range to create custom colors.

Is this product tested on animals?

No, La Riche Directions is cruelty-free and not tested on animals.

How long should I leave it on?

It is recommended to leave the color on for 15 to 30 minutes, depending on the desired intensity.

How many tubes do I need for long hair?

Depending on the thickness and length, most users with long hair require 2 or more 88ml tubs for full coverage.

Will this cover gray hair?

As a semi-permanent dye, it may offer a subtle tint to gray hair, but it will not provide full gray coverage like a permanent color.

Troubleshooting

The color is not showing up brightly

The base hair color may be too dark. Ensure hair is lightened to a light blonde level before application.

Color is bleeding onto skin

Use a barrier cream or petroleum jelly around the hairline and ears before application to prevent skin staining.

Uneven color result

Ensure the product is applied evenly by sectioning the hair thoroughly and working the color into each strand.

Pros and Cons

Pros

  • Ammonia, peroxide, and PPD-free for a gentle application
  • Highly pigmented for vibrant, long-lasting results
  • Vegan and cruelty-free formula
  • Easy to mix for custom shades
  • Simple application with standard tint brushes

Cons

  • Requires pre-lightened hair for best results
  • Can stain surfaces if not managed carefully
  • Color intensity fades gradually with each wash

Setup, Compatibility & Care

Before starting, ensure you have a tint brush, plastic gloves, and an old towel to protect clothing and surfaces. Perform a strand test before full application to ensure the color matches your expectations. To maintain the vibrancy of your Midnight Blue hair, wash with sulfate-free shampoo in cool water and avoid excessive heat styling, which can strip the color faster. The 88ml tub should be kept in a cool, dry place away from direct sunlight; ensure the lid is sealed tightly after each use to prevent the product from drying out.

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