John Frieda Shimmering Silver Shampoo - 250 ml

This shampoo is specifically formulated for adults with natural silver, grey, or white hair to combat brassiness and enhance cool tones. It is also safe for color-treated hair.

You can use it daily or as needed to maintain your desired cool tone. Monitor your hair's response and adjust the frequency based on its toning needs.

No, this shampoo is non-color depositing. It neutralizes yellow tones to enhance existing cool tones and does not add artificial color to your hair.

Yes, the formula is gentle and safe for color-treated hair. It helps maintain the cool tones in dyed grey or silver hair.

SilverGloss Technology is designed to enhance light-catching radiance and neutralize yellow tones, bringing out a cool, luminous shine in silver, grey, and white hair.

Typically, you should leave the shampoo on for 1-3 minutes to allow the toning agents to work effectively. Always refer to the product packaging for specific instructions.

Ensure you are leaving the shampoo on for the recommended time. If brassiness persists, try using the shampoo more frequently or consult with a professional stylist about alternative toning solutions.

Ensure the shampoo is left on for the recommended duration (typically 1-3 minutes). For stubborn brassiness, you may need to use it more frequently or alternate with a more intensive toning treatment.

This shampoo is designed for cleansing and toning. Follow up with a moisturizing conditioner specifically for color-treated or mature hair. Consider using a deep conditioning treatment weekly if dryness persists.

Ensure hair is fully saturated with water before applying shampoo. Use a slightly larger amount if hair is very long or thick. Sometimes hard water can affect lathering.

Hair color results can vary. If your hair has very deep yellow undertones or is heavily pigmented with warmth, this shampoo might have a subtler effect. Consistent use is key. Check if the product is past its expiration date.