Davines The Present Time Demi-Permanent Hair Dye - 7.12 - 100 ml
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Product Information
Full details
The Davines The Present Time Demi-Permanent Hair Dye, specifically in the 7.12 shade, is designed for adults looking to refresh their hair color with professional-grade results. It serves as an ideal bridge between temporary dyes and permanent treatments, delivering rich, long-lasting pigment while maintaining a natural shine. While this product offers excellent color depth and vibrancy, users should note that as a demi-permanent formula, the color will gradually fade over several weeks compared to a permanent chemical process.
All features
| Age Group | adult |
|---|---|
| Gender | Female |
| Model Part Number | IN-SYM-121520 |
| Brand | Davines |
Extended Product Information
FAQs
How long does the color last?
As a demi-permanent dye, it typically lasts for 20 to 24 washes depending on hair porosity and care habits.
Does this cover stubborn grey hair?
It is excellent for blending gray hair, though it may not provide 100% full opaque coverage on coarse, resistant grays.
Can I mix this with other shades?
It is recommended to use the product as formulated to ensure color accuracy, though professional stylists may combine shades within the same brand line.
Is this product vegan or cruelty-free?
Davines prioritizes sustainable practices; please refer to the specific packaging batch for the most current certification details.
Do I need to wash my hair before applying?
For best results, apply to clean, towel-dried hair to remove any buildup that could prevent even color absorption.
Troubleshooting
Color appears uneven after processing
Ensure hair is fully saturated during the initial application and verify that the hair was properly pre-cleansed.
Color is too dark
Check that the correct developer volume was used and that the processing time was not exceeded.
Color fades faster than expected
Use only sulfate-free, color-protecting shampoos and avoid hot water when rinsing.
Pros and Cons
Pros
- Delivers vibrant and long-lasting color results
- Provides a natural-looking, high-gloss shine
- Professional-grade consistency for easy mixing
- Gentle formula that bridges temporary and permanent dyes
Cons
- Color fades gradually over multiple washes
- Limited to specific shade 7.12
- Requires professional application techniques for best results
- Not suitable for dramatic hair color lifting
Setup, Compatibility & Care
To prepare the color, mix the 100 ml tube with a compatible developer according to professional mixing ratios. Always perform a patch test 48 hours before full-head application to ensure no allergic reaction occurs. When applying, use gloves and a professional tint brush to ensure even coverage. Post-care is crucial; use color-safe shampoos to prolong the life of the demi-permanent pigment and avoid excessive heat styling, which can accelerate the fading process.