Maybelline Fit Me! Concealer - 05 Ivory

For brightening under-eyes, select a shade one to two tones lighter than your foundation. For concealing blemishes or redness, choose a shade that perfectly matches your foundation.

Yes, the Maybelline Fit Me Concealer can be used alone for targeted spot concealing or to brighten specific areas for a more natural, minimalist makeup look.

Maybelline products are generally dermatologically tested. However, if you have very sensitive skin or allergies, it's always recommended to perform a patch test on a small area of skin first.

To prevent creasing, hydrate the area thoroughly before application, apply a minimal amount of product, blend well, and set lightly with a translucent powder immediately after blending.

You can blend the concealer using your ring finger by gently tapping, a damp beauty sponge for a seamless finish, or a soft concealer brush for more precise blending. The warmth from your finger can help melt the product into the skin.

The longevity depends on frequency of use and amount applied. With daily use, a tube typically lasts anywhere from 1 to 3 months. Always refer to the Period After Opening (PAO) symbol on the packaging, usually a small jar icon with a number like '6M' or '12M', indicating shelf life after opening.

Ensure the under-eye area is well-hydrated before application. Apply a very thin layer of concealer, blend thoroughly, and then lightly set with a translucent, finely-milled powder using a fluffy brush.

Apply the concealer in thin, buildable layers. Allow each layer to set for a moment before adding more. You can also use a small, dense brush for more targeted application and higher coverage.

While 05 Ivory is for light skin, ensure it's not too light for your specific needs. For blemishes, match your foundation shade. For under-eyes, a shade 1-2 tones lighter than your foundation is usually ideal for brightening. If it's too light, try blending a tiny amount of a slightly darker foundation or another concealer shade over it.

Always apply to clean, moisturized skin. If you have very dry skin, consider using an eye cream or a hydrating primer before application. Avoid applying too much product, as this can exacerbate dryness.