Setup, Compatibility & Care
Preparation: Ensure hair is clean and dry, free from styling products. For best results on darker hair, pre-lightening to a pale blonde is recommended using a Bleach London bleach kit.
Application: Wear gloves and protect clothing and surfaces. Apply the color evenly to the desired sections of hair. Allow to process for 20-30 minutes, or until desired shade is achieved. Rinse hair thoroughly with cool water until the water runs clear.
Compatibility: This is a semi-permanent direct dye. It is compatible with most hair types but results will vary. It can be used on virgin or previously colored hair, but results are most vibrant on lighter bases. Avoid using immediately after a chemical perm or relaxer.
Care: To maximize color longevity, wash hair with cool water and sulfate-free shampoo. Avoid frequent washing and heat styling. Color will fade gradually with each wash.