INIKA Organic Serum Foundation - Bold

Yes, the INIKA Organic Serum Foundation is enriched with ingredients like jojoba oil and baobab seed, which provide intense hydration. It's clinically proven to increase skin hydration by up to 31%, making it an excellent choice for dry skin types.

Selecting the correct shade is best done by considering your skin's undertones (cool, warm, or neutral) and matching it to the available shade descriptions. For the most accurate match, it's recommended to test shades on your jawline in natural light.

Yes, the foundation is dermatologist approved for sensitive skin, and 97% of users agreed it does not cause irritation or breakouts. Its lightweight, natural formula is less likely to clog pores than conventional foundations.

Transfer proof means that once applied and set, the foundation is less likely to rub off onto clothing, hands, or other surfaces. 93% of users confirmed there was no product transfer, indicating good staying power.

The serum formulation means it contains active skincare ingredients like Ceramide and Baobab Seed that work to support your skin's barrier, increase collagen production, and restore vitality while providing coverage.

Yes, the product is housed in sustainable packaging made from recycled (PCR) plastic, reflecting INIKA Organic's commitment to environmental responsibility.

While longevity can vary based on skin type and environmental factors, the foundation provides buildable coverage and is formulated to support skin vitality throughout the day. For extended wear, especially on oily skin, consider setting with powder.

Ensure your skin is well-hydrated and has had time to absorb previous skincare products. Use a clean, damp sponge or a dense brush for blending. Apply in thin layers and blend thoroughly.

The foundation is designed for buildable coverage. Apply a second thin layer, allowing the first to set slightly before adding more. Use a slightly denser brush or sponge for application when building coverage.

For oily skin types or a less dewy finish, lightly dust the T-zone and areas prone to shine with a translucent setting powder. Alternatively, apply sparingly in oil-prone areas.

Use a smaller amount of product. Ensure you are blending thoroughly. The serum base is designed to be lightweight, so excessive product or improper blending might lead to a heavier feel.