Look no further for an absolute stalwart of a colour! A supremely adaptable taupe (AKA greige) - n...Look no further for an absolute stalwart of a colour! A supremely adaptable taupe (AKA greige) - neutral, earthy and, dare we say, salty! Never out of place and a great team player. Washable, breathable, chalk and mineral paint for interior walls and ceilings. Voted best washable wall paint by the Good Housekeeping Institute and Best Paint Range – Living Room at Ideal Home Awards 2025. An ultra-matte finish with excellent coverage. Self-priming - no primer required. Self-sealing - no top coat required. Easy-to-clean, scrubbable finish. Water-based, low VOCs and virtually no odour. Suitable for walls and ceilings. Also suitable for wooden furniture, interior wood work, wooden floors, kitchen cupboards, metal, powder-coated radiators, interior uPVC and ceramic wall tiles (we recommend avoiding very wet areas like showers/bath surrounds). The Technical Stuff. Completely scrubbable once cured - ISO11998 Class 1 Wet Scrub rating. Safe for use on children's toys - EN71-3 certified. Contains: Chalk, Clay, Titanium Dioxide, Resin, Talcum, Preservative. Coverage. A 2.5l tin will cover up to 35m2 with a single coat. We recommend two coats for depth of colour and a more durable finish, so you can expect to cover approx. 17.5m2. An ultra-matte paint for walls that’s durable and scrubbable. Available in over 150 colours, it’s self-priming and self-sealing to minimise prep and eliminate the need for multiple products. With the same shades available in our soft-sheen Trim Paint range, you can match your walls to your skirting boards, doors and frames. Ultra-matte finish with excellent coverage Self-priming and self-sealing Easy-to-clean, scrubbable finish Voted best washable wall paint by the Good Housekeeping Institute Ideal Home Awards 2025 Winner Matching soft-satin Trim Paint available Available in 159 colours.
The Frenchic Salt of the Earth Wall Paint is an adaptable, ultra-matte chalk and mineral paint designed for interior walls and ceilings. It's ideal for homeowners seeking a durable, easy-to-clean, and versatile paint with minimal preparation required. While it boasts excellent coverage and a scrubbable finish, it's important to note that the ultra-matte finish might show imperfections more readily than a sheen paint.
All features
Colour
Beige
Model Part Number
39780693278807
Brand
Frenchic
Extended Product Information
FAQs
What is the coverage rate of Frenchic Salt of the Earth paint?
A 2.5l tin covers up to 35m² with a single coat. For the recommended two coats, you can expect coverage of approximately 17.5m².
Is this paint suitable for bathrooms or kitchens?
It is suitable for kitchen cupboards and walls, and general interior walls. However, it is not recommended for very wet areas like shower surrounds or bath areas.
How do I clean the painted surface?
Once fully cured, the paint is scrubbable. Use a soft cloth or sponge with water and a mild detergent. Avoid abrasive cleaners.
Do I need to use a primer or top coat?
No, Frenchic Salt of the Earth is self-priming and self-sealing, eliminating the need for separate primer and top coats.
Can I use this paint on furniture?
Yes, it is suitable for a wide range of surfaces including wooden furniture, kitchen cupboards, and even metal and uPVC.
What is the finish of this paint?
The paint provides an ultra-matte finish, which is a sophisticated, non-reflective look.
Is the paint safe for children's rooms?
Yes, it is EN71-3 certified, meaning it is safe for use on children's toys and in children's environments.
How many colours are available in this range?
The Frenchic Wall Paint range is available in over 150 colours, including 'Salt of the Earth'.
Troubleshooting
Paint not adhering well
Ensure the surface was properly prepared (clean, dry, free from grease/dust). For very glossy surfaces, a light sanding may be required before application.
Uneven finish or brush marks visible
Apply paint in thin, even coats. Use a good quality brush or roller suitable for water-based paints. Ensure consistent application technique. Allow proper drying time between coats.
Coverage seems lower than expected
Verify the surface porosity and condition. For significantly absorbent surfaces, a mist coat (thinned first coat) might be beneficial. Ensure you are applying the recommended two coats for full depth.
Paint seems too thick
Stir the paint thoroughly. If still too thick for your application method, very small amounts of water can be added (check manufacturer's recommendation, usually <5%).
Pros and Cons
Pros
Effortless preparation due to self-priming and self-sealing properties.
Highly durable and easy to clean thanks to its scrubbable finish.
Excellent coverage reduces the number of coats required.
Low VOC and water-based formula for a healthier indoor environment.
Versatile for use on various surfaces beyond walls and ceilings.
Achieves an award-winning, premium ultra-matte finish.
Cons
Ultra-matte finish can highlight surface imperfections.
Requires a fully cured state for maximum scrubbability.
Not recommended for very wet areas like shower surrounds.
May require two coats for optimal colour depth and durability.
Trim Paint is a separate product and must be purchased for matching woodwork.
Setup, Compatibility & Care
Setup:
Ensure the surface is clean, dry, and free from dust, grease, and flaking paint.
While self-priming, for very glossy surfaces, a light de-glossing may be beneficial.
Stir the paint thoroughly before use.
Apply with a brush or roller in thin, even coats. Two coats are recommended for best results.
Allow adequate drying time between coats as per manufacturer's instructions.