Davines The Present Time Demi-Permanent Hair Dye - 9.44 - 100 ml

Davines The Present Time is a professional-grade demi-permanent hair dye designed to provide rich,...

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Product Information

Full details

Davines The Present Time Demi-Permanent Hair Dye is designed for professional stylists and individuals looking for high-quality, rich color results without the long-term commitment of traditional permanent dyes. This formula excels at boosting vibrancy and blending tones while remaining gentle on the hair cuticle; however, because it is demi-permanent, it will gradually fade over time and is not intended for significant lightening or grey coverage beyond blending.

All features

GenderUnisex
Model Part NumberIN-SYM-389643
BrandDavines

Extended Product Information

FAQs

Does this dye cover grey hair?

It is designed to blend grey hair rather than providing 100% full coverage like a permanent dye.

Can I use this to bleach my hair?

No, this is a demi-permanent depositing color and will not lift or lighten the hair.

How long does the color last?

Results typically last for 15 to 25 washes depending on the individual's hair porosity and maintenance routine.

Is this product ammonia-free?

Davines focuses on gentle formulations; check the specific packaging label for the most accurate list of ingredients.

Can I mix this with other colors?

It is recommended to only mix shades within the same product line to ensure predictable and professional results.

What developer should I use?

Always use the specific developer recommended by Davines for 'The Present Time' series to ensure optimal pigment deposition.

Troubleshooting

Color appears uneven

Ensure hair is saturated evenly during application and that sectioning is consistent throughout the head.

Color is too intense

Reduce the processing time or dilute the mixture with a clear gloss if available for a softer finish.

Color fades faster than expected

Use sulfate-free, color-safe shampoos and avoid washing hair with very hot water.

Pros and Cons

Pros

  • Gentle on hair health compared to permanent dyes
  • Provides rich, vibrant color payoff
  • Fades gradually for a natural grow-out process
  • Improves overall hair shine and texture
  • Easy to integrate into existing professional color routines

Cons

  • Not suitable for significant lightening of natural hair color
  • Limited grey coverage capacity
  • Color intensity diminishes over time with frequent washing
  • Requires professional application for best results

Setup, Compatibility & Care

To prepare for application, ensure hair is clean and towel-dried. Always perform a patch test 48 hours prior to full application to rule out sensitivities. Mix the dye according to the manufacturer's specified developer ratio to achieve the correct viscosity. When applying, use gloves to protect your skin. After processing, rinse thoroughly with cool water until it runs clear, and follow with a professional-grade color-safe conditioner to seal the cuticle. Avoid washing your hair for at least 24 hours post-treatment to allow the pigments to fully settle into the hair structure.

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