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This guide is for women seeking a vibrant, semi-permanent pink hair colour. The La Riche Directions Cerise offers an intense, long-lasting hue suitable for all hair types, with the caveat that pre-lightening is essential for optimal results. Key features include its vegan and cruelty-free formulation, a generous 88ml volume, and a wide range of 34+ shades to choose from for creative expression.
| Age Group | adult |
|---|---|
| Colour | Pink |
| Gender | Female |
| Model Part Number | 5034843001332 |
| Brand | La Riche |
No, La Riche Directions are semi-permanent colours and do not require a developer or peroxide. They are ready to use straight from the pot.
The longevity of the colour varies depending on your hair type, porosity, aftercare routine, and how often you wash your hair. It typically lasts between 4-8 washes, but can be longer or shorter for some individuals.
Yes, all La Riche Directions colours can be mixed together to create unique custom shades. You can also mix them with white conditioner to dilute the colour and create pastel tones.
This product is intended for adult use. It is not recommended for dyeing eyelashes or eyebrows, and care should be taken to avoid contact with eyes and skin.
Semi-permanent dyes can stain fabrics, especially when wet. It is recommended to wear old clothing during application and to protect surfaces. Stains on some materials may be permanent.
Yes, you can use it on virgin hair. However, for the most vibrant and true-to-tone results, pre-lightening your hair to a pale blonde is highly recommended.
While the dye is vegan and cruelty-free, it's always best to consult with your healthcare provider before using any hair colour products during pregnancy or breastfeeding.
Ensure hair was sufficiently pre-lightened to a pale blonde base. Reapply the dye, leaving it on for a longer duration. Consider mixing with a more concentrated Directions shade.
Ensure hair was thoroughly saturated during application. Brush through the hair during processing to distribute the dye evenly. Apply to clean, product-free hair.
Wash hair less frequently with cool water and colour-safe products. Avoid excessive heat styling. Ensure hair was properly conditioned after rinsing to seal the cuticle.
Apply petroleum jelly or a barrier cream around the hairline. Wear old clothing and protect surrounding areas with towels or newspaper. Clean spills immediately with an appropriate cleaner.
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