L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Hair Mask - 250ml

It is generally recommended to use this intensive mask once a week, or as often as needed to combat brassy tones. If your hair is very brassy, you might start with twice a week, then reduce as desired cool tones are achieved. Always observe your hair's response.

While it won't harm natural hair, this mask is specifically formulated with purple pigments to neutralise yellow and brassy tones in colour-treated blonde, bleached, highlighted, or balayaged hair. It will have little to no noticeable toning effect on natural, uncoloured dark hair.

Typically, you should leave the mask on for 5-10 minutes. For precise instructions and maximum recommended time, always refer to the specific guidance provided on the product packaging. Leaving it on too long could potentially lead to a temporary purple tint.

A purple shampoo is designed for regular, lighter toning during your wash routine. This purple hair mask offers a more intensive treatment with a higher concentration of conditioning agents and often more potent pigments for stronger brass correction and deeper nourishment. The mask provides a more significant neutralisation and hydration boost.

No, quite the opposite. This mask is formulated with an ultra-rich texture and contains twice the conditioning agents of a classic conditioner. It is designed to deeply nourish and rehydrate colour-treated hair, which can often be brittle and dry, leaving it feeling soft and protected.

This mask is effective for *highlighted* or *balayaged* brown hair where there are lighter, bleached sections that can develop yellow or brassy tones. It is not intended for use on solid dark brown hair without lighter sections, as the purple pigments would not be visible or effective for toning.

Ensure you are applying the mask evenly and thoroughly to all brassy sections. You may also try increasing the leave-in time slightly (within the recommended maximum on the product packaging) or increasing usage frequency to twice a week if needed, though monitoring hair condition is essential.

Make sure you are rinsing your hair thoroughly after the leave-in time. Any residual product can leave hair feeling heavy. If hair feels dry, ensure your regular shampoo and conditioner routine is hydrating, as this mask is an intensive treatment and not a standalone daily conditioner. Adjust application amount if too much product is being used.

To prevent staining, always wear disposable gloves during application. If stains occur on hands, wash immediately with soap and water. For shower surfaces, rinse immediately after use to prevent the pigments from setting.

If your hair takes on a purple tint, you may be leaving the mask on for too long or using it too frequently. Reduce the leave-in time and/or frequency of use. A clarifying shampoo can help to gently remove excess pigment over a few washes.