Uoma Beauty Say What?! Weightless Soft Matte Hydrating Foundation - Brown Sugar T1C
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uni...The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin's needs. This first-of-it's-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration. Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin colour groups, or as UOMA call them, Skin Kins! UOMA's longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimising the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation. UOMA - pronounced OMA (uh-mah) means beautiful and UOMA believe that beauty starts the moment you decide to be yourself. UOMA exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is colour. All are welcome to our beautiful tribe.
This guide is for anyone seeking a full-coverage foundation with a natural, skin-like finish. UOMA Beauty Say What?! Foundation offers a vibrant-matte finish while providing long-lasting wear and hydration. However, it's important to note that the ideal shade matching may require some experimentation due to the wide range of available shades. This foundation is designed to conceal imperfections, minimize pores, and address concerns like redness and hyperpigmentation, making it a valuable addition to your makeup routine.
All features
Model Part Number
T1C
Brand
UOMA
Extended Product Information
FAQs
How do I find my perfect shade?
UOMA offers a wide range of shades. Consult the shade chart and, if possible, try a sample to ensure a perfect match.
Can I use this foundation on sensitive skin?
The foundation is designed with skin-loving ingredients. However, perform a patch test if you have sensitive skin.
What tools can I use to apply the foundation?
You can use a brush, a sponge, or your fingertips to apply the foundation. The best tool depends on the desired coverage and your personal preference.
How do I remove the foundation?
Use a makeup remover or cleansing oil, followed by your regular cleanser.
Is this foundation suitable for all skin types?
Yes, it is designed to cater to various skin types. However, if you have very oily skin, use a mattifying primer.
How long does the foundation last?
The foundation provides long-lasting wear, typically lasting throughout the day.
What is the finish of the foundation?
The foundation has a vibrant-matte finish, designed to minimize shine while providing a natural look.
Where can I purchase UOMA Beauty Say What?! Foundation?
The foundation is available at major beauty retailers and on the UOMA Beauty website.
Troubleshooting
Foundation appears cakey or patchy.
Ensure your skin is properly moisturized before application. Use a makeup sponge or a damp brush to blend the product.
Foundation doesn't match skin tone.
Review the shade chart and compare shades to your skin tone. Consider mixing shades for a perfect match.
Foundation settles into fine lines.
Use a hydrating primer before application. Set your makeup with a setting powder to minimize settling.
Foundation wears off quickly.
Use a makeup primer and set with a setting spray to extend wear time.
Pros and Cons
Pros
Wide range of shades makes it highly inclusive.
Full coverage that is buildable to your preference.
Long-lasting wear ensures all-day coverage.
Hydrating formula provides comfortable wear for all skin types.
Minimizes the appearance of pores and imperfections.
Cons
Shade matching may require some trial and error.
May not be suitable for those who prefer a very dewy finish.
The extensive shade range can be overwhelming at first.
Full coverage might feel heavy for those used to lighter formulas.
Setup, Compatibility & Care
Application: Apply to clean, moisturized skin. You can use a brush, sponge, or your fingertips. Start with a small amount and build coverage as needed.
Compatibility: Compatible with a range of primers and setting powders. For oily skin, use a mattifying primer. For dry skin, opt for a hydrating primer.
Care Instructions:
Cleanse your face thoroughly before application.
Moisturize your skin appropriately to avoid a dry finish.
Store the foundation in a cool, dry place away from direct sunlight.
Ensure that the cap is tightly closed to prevent the product from drying out.
Clean your application tools (brushes, sponges) regularly to prevent bacteria build-up.