Arctic Fox Semi-Permanent Hair Color - Purple

Purple AF by Arctic Fox is a deep, true purple semi-permanent hair color that is versatile enough ...

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Product Information

Full details

Arctic Fox Semi-Permanent Hair Color in Purple AF is designed for individuals seeking a vibrant, long-lasting deep purple hue without damaging their hair. It is ideal for those looking for a conditioning, vegan-friendly formula that works across various base levels, though users should note that the most intense, saturated results require pre-lightened hair for optimal pigment deposition.

All features

ColourPurple
GenderUnisex
Model Part NumberPurple AF
BrandArctic Fox

Extended Product Information

FAQs

Does this dye work on dark brown hair?

It will provide a deep tint on dark hair, but it will not create a bright, vivid purple without pre-lightening the hair first.

How long should I leave it on?

Because it is non-damaging, you can leave it on for at least 30 minutes, or even a few hours for deeper saturation.

Will it stain my pillowcases?

It is recommended to dry your hair thoroughly after rinsing and consider using an old pillowcase for the first night, as semi-permanent dyes can transfer while damp.

Can I mix this with other colors?

Yes, Arctic Fox colors are highly mixable, allowing you to create custom shades by blending this purple with other colors in the line.

Does this require a developer?

No, this is a direct dye and should be applied straight from the bottle.

Troubleshooting

Color did not take evenly

Ensure hair is completely dry and free from product buildup before application; apply more dye in sections to avoid missed spots.

The color is too dark

Mix the dye with a white hair conditioner to dilute the intensity before the next application.

Staining on the scalp or skin

Use a gentle exfoliating scrub or a mixture of baking soda and shampoo to safely lift the pigment from the skin.

Pros and Cons

Pros

  • Gentle conditioning formula that doesn't damage hair
  • High pigment concentration for long-lasting color
  • Pleasant, non-chemical scent compared to traditional dyes
  • Safe for use on a wide variety of starting hair colors
  • 100% vegan and cruelty-free ingredients

Cons

  • Requires pre-lightened hair for the brightest results
  • Can stain bathroom surfaces and fabrics during application
  • May require more product for thick or long hair
  • Color will gradually fade with frequent washing

Setup, Compatibility & Care

Before beginning, perform a patch test on a small area of skin to check for allergies, and a strand test on a small section of hair to confirm the desired color outcome. Protect your hairline with petroleum jelly to prevent staining. When washing, use cool water and sulfate-free, color-safe shampoos to extend the vibrancy of the purple pigment. Avoid high-heat styling tools immediately after application, as excessive heat can accelerate color fading. Because this is a semi-permanent dye, it will fade naturally over 4-8 weeks depending on your hair's porosity and wash frequency.