La Riche Directions Semi-Permanent Rich Naturals Hair Colour - Black Amethyst

No, La Riche Directions is a semi-permanent formula and does not require mixing with peroxide or developer.

You can apply it to dark hair, but the results will be very subtle and may only provide a slight tint or sheen rather than the deep Black Amethyst shade.

As a semi-permanent dye, it typically lasts between 4 to 8 washes, depending on your hair's porosity and your hair care routine.

La Riche is known for being a cruelty-free brand, but it is always recommended to check the current packaging for the latest certification details.

Yes, Directions colors are intermixable if you wish to create a custom shade, though you should test a small amount first.

Semi-permanent colors like this generally do not provide full grey coverage. It may tint the grey but will not permanently mask it.

The hair was likely not pre-lightened to the required level 10. For best results, ensure the base is pale blonde before applying.

Ensure you are using enough product to fully saturate every strand. Comb the product through thoroughly to distribute pigment evenly.

Avoid washing hair with hot water and switch to a professional-grade color-protecting, sulfate-free shampoo.