e.l.f. Soft Glam Cream Blush Stick - Plum Intended

Twist up the product and swipe directly onto the apples of your cheeks. Blend outwards using your fingertips, a makeup sponge, or a stippling brush for a seamless finish.

Yes, the formula is nourishing and can be applied directly to bare skin for a natural flush.

Longevity can vary based on skin type and environmental factors, but the blendable formula allows for easy touch-ups throughout the day.

The 'soft glam' refers to its ability to provide a beautiful, diffused color with a satin finish that enhances natural beauty without being overly dramatic or glittery.

The Plum Intended shade is designed to be versatile. It provides a natural flush on lighter to medium skin tones. On deeper skin tones, it offers a more subtle hint of color or a brightening effect, and layering may be required for more visibility.

It's best to apply cream products before powders. If you wish to set it, use a very light hand with a translucent powder to maintain the creaminess.

Ensure your skin is properly moisturized. Apply a small amount of product at a time and blend quickly before it sets. Using a damp makeup sponge can also help achieve a smoother blend.

Build up the color by applying additional thin layers. Allow each layer to blend slightly before adding another for more intensity.

You may have applied too much product. Try using less product and blending thoroughly. For oily skin types, consider setting the blush with a light dusting of translucent powder.

Gently twist the base back and forth. Ensure no product has dried around the mechanism. If stiffness persists, contact customer support.